Ballyhoo Media and The International SeaKeepers Society Join Forces to Advance Climate Research in South Florida
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David Beckham’s Haig Club and Ballyhoo Media are making a splash by hosting the World Cup’s most anticipated watch party in true Miami fashion– presenting a unique opportunity to view the game on the sand with massive 60 ft floating LED screens.
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Problem:
Puerto Rican singer Anuel AA was releasing a new album during peak times of COVID-19. As it is expected, in order to promote the release of a new album, a concert or party is held to make the big announcement and to share some of the new songs of the album. However, in times of COVID, no parties or concerts were allowed in the city of Miami.
Solution and Result:
To promote Anuel AA’s new album Emmanuel, Ballyhoo Media was able to build a mobile concert venue on the water. Sourcing stages, professional audio and a crew of videographers we created a unique experience with DJ, performers, and digital screens. After the concert, the record label and Anuel AA’s closest family , friends and celebrities used the boat’s screen to congratulate their loved one on the album release. This personal message made up for an emotional experience that took place uniquely on the water and stayed in the memory of the artist and his family and friends forever.
Problem:
Marine life in Biscayne Bay started suffering from a lack of oxygen caused by pollution, fertilizer runoff, seagrass bed die-offs, and high temperatures. Thousands of fish started dying in the area and the rest soon suffered the same fate.
Solution:
As part of the marine community, the team at Ballyhoo Media felt the responsibility to help the city of Miami by raising awareness about the consequences of climate change as well as inviting Miami locals to take action and tackle the problem. We were first able to spot and report dead marine life to nonprofit organizations as our captains were out in Biscayne Bay every day. But we couldn’t stop there, we wanted to teach our community about the Biscayne Bay problem and create awareness, so we partnered up with big nonprofit organizations like Surfrider Miami, Oceana, and Clean this Beach Up used our voice (a 60 ft digital floating screen) to help initiate conversations among locals, and eventually brought people together to beach and bay cleanups. Raising awareness and spotting and reporting was only one part of the solution. Ballyhoo Media team also decided to get out there, get dirty, and take action by volunteering with Clean Miami Beach to help clean up trash and nondecomposable materials from the shoreline.
Results:
Restoring an entire area of the reef is no easy work, and it is certainly not the responsibility of one single man. Instead, it is the duty of everyone who is living in the area of Miami to help restore it and prevent it from future damage. However, Ballyhoo Media’s efforts to create awareness of the issues, sending a call to action in partnership with nonprofit organizations, and being part of the bay and beach clean-ups resulted in more people taking action and being more informed of the Biscayne Bay problem creating environmental awareness.
Problem:
As ecosystem problems in Biscayne Bay kept occurring, seagrass beds and marine life started to die off. Sendit4theSea, a nonprofit organization dedicated to preserve and restore marine ecosystems, decided to host more beach and bay clean-ups. They knew they could not do everything themselves and that the help of volunteers was crucial to saving the bay so they needed to spread the word quickly and efficiently around Miami.
Solution:
Ballyhoo Media’s relationship with different nonprofit organizations helped accelerate the process of getting in contact with Sendit4theSea and provide them with help in spreading the word around. Ballyhoo Media ran an advertising campaign calling everyone in Miami to volunteer in the Biscayne Bay clean up that took place on December 27th, 2020. The digital campaign showed a brief summary of past cleanups and the amount of trash collected during them. The screen also showed motivational messages for volunteers at the event itself that read “Be the solution to the pollution” and “Sea the change”, both intending to motivate volunteers during the clean up and actively be part of the event.
Results:
With the help of around 200 volunteers, more than 2,477 lbs of garbage were removed from water and park areas. Ballyhoo Media’s efforts to call others to participate not only incentivize people to be part of the event, but it also created tracking in social media in which users showed their love by posting us, tagging us or commenting on our social media platform.
Problem:
The Spot is a local barbershop in Miami, FL designed to be a true gentleman’s experience and a hideaway from every man’s day-to-day hustle. With the opening of multiple new stores around the city, they needed to establish clientele at its new stores while simultaneously boosting clientele in its original locations. To achieve both these goals, they wanted to create a unique and catchy advertising campaign for customers to recall their brand quick and choose them as their first barbershop choice.
Solution:
We ran creative advertising in both static and video formats in the areas that mattered the most! Our routes in both Downtown Miami and Miami Beach cover a total of 6 of The Spot’s most visited locations so Ballyhoo Media was able to cast a net throughout Miami and bring people into their locations. Making an influence in the community and of course, getting their name out there.
Results:
Additionally from managers telling us how excited they were to see our ad on the boat, having one barber post in his social media account a picture of himself with the boat in the back, and half of our staff starting to go to The Spot (possibly motivated by the complimentary drinks they serve), the buzz began to grow and Ballyhoo Media was recognized to be a great marketing tool to drive traffic to The Spot’s local stores. Helping them increase their sales and create more relationships with clients
Problem:
Yes, you guessed it. Another campaign initiated due to Covid- 19. But just like all the other ones, it is a happy campaign! In a summer unlike any other, as people kept on quarantining and numbers of covid cases were not going down, Miamians started feeling hopeless and unmotivated, so Stella Artois decided it was time to send out a positive message and bring some positivity into the city! They released the “You’re Not Too Far From The Life Artois” campaign to remind everyone that opportunities to take advantage of the summer were endless and that everyone could still turn canceled vacations into daydream staycations. Stella Artois’ goal was to share that message with the Miami locals and intensify their strong relationship with its audience.
Solution:
Our platform provided Stella Artois with a unique channel to spread the message around the area of Miami. Being a mobile platform, our screen is able to be seen from the beaches and walking paths as well as residential buildings and hotels. Our non-reflective screens make ads easily visible from high-end residential buildings which was the perfect fit for the campaign.
Results:
While the COVID-19 pandemic prevented many people from going outside, and OOH billboards on highways and bus stops were less visible, our platform was able to sail through the waterways of both Downtown and greater Miami meeting Stella Artois’s goals without having to wait for anyone to leave their homes. We were able to remind people that they could still embrace the summer version of themselves and invite them to daydream to a place of total bliss.
The boats also cruised by more than 25 waterfront restaurants that had recently been provided with additional outdoor space, which gave Stella Artois the opportunity to both show off their message and raise a toast with restaurants and restaurants’ clients.
Problem:
Let’s face it, Covid SUCKED. We couldn’t go movies, restaurants. But that’s where we
With the COVID-19 pandemic breaking out at the peak of the summer, people stopped going to their favorite restaurants, clubs, malls and cineplexes. Families around Miami started feeling like there was not much to do and with their kids taking online classes and staying at home for the entire day, boredom started increasing in the city. On top of that, COVID-19 cases were not forecasted to decrease anytime soon which caused even more feelings of uncertainty and disappointment.
Solution:
To keep the community together and entertained, while encouraging them to stay outside during the pandemic, Ballyhoo Media hosted a movie night experience on the water with our custom-designed LED screen boats! This was an opportunity for the community to enjoy a special evening on the water while staying safe during the pandemic.
Results:
More than 450 people showed up for this unique experience. The event garnered social media and press buzz for Ballyhoo Media all around Miami. This immersive experience helped the community forget about their troubles and enjoy the beautiful weather of Miami again in a safe and unique way!
Challenge :
Twitter is all about personal expression and creating positive social movements using its users’ tweets. After noticing its users expressing growing mask-wearing fatigue on its platform, Twitter decided to launch a campaign in some of the major cities in the US, including Miami and Miami Beach to remind people to wear a mask while going on in public and promote positive habits but they wanted to make an impact and show the tweets in a powerful and impactful way.
Solution:
Tweets became billboards. Using our floating digital billboards in Miami, Twitter showed tweets like “think of a mask as a bikini for the face” or “so…is hey nice mask the new pick up line?”. Twitter’s campaign intended to reach users where other OOH brands could not and uniquely engage the Miami crowd while showing as many tweets as possible. In Ballyhoo Media’s platform, you can interchange content within the same time slot so Twitter was able to show multiple tweets made by different users in a unique and eye-catching way!
Ballyhoo Media provided a powerful way to show messages and created a unique experience when showcasing Twitter’s community-minded content, engaging it’s users that soon started to share the billboard’s tweets in social media, reinforcing the brand, and driving attention.
Results:
Beachgoers, drivers, those working from home, and those who decided to walk around the Downtown Miami area experienced and engaged with Twitter’s ads and share them on social media. Also, Twitter’s efforts to combat “caution fatigue,” created a buzz in the press and our untraditional platform was featured on multiple different media outlets!
The most epic way to pop the question. On August 22nd, 2020, Ballyhoo Media was a part of a unique wedding proposal in Miami that made a splash. In collaboration with wedding planners, our team designed a proposal that pushed the limits of surprise and sentiment. And with flawless execution, she said yes and celebrated with pre-made videos from her family and friends congratulating the newlyweds!
Dior’s activation took over the waterfront during Art Basel, Miami’s most prestigious annual event. Miami’s waterways are the lifeblood of the city with its hottest hotels, restaurants, bars, and events along the waterfront. Bringing together Basel’s most influencial people with Van Dutch, a leader in luxury yachts, Dior, was able to capture the attention of millions.
In a City surrounded by water, Dior will have their branded boats docked out front of the trendiest restaurants, clubs, and waterfront mansions. Dior will be seen from hotel rooms and from the roadways. Create the most memorable campaign with the activation being the staple of Art Basel. Own the waterway and let the conversation travel throughout all of Miami.
Dior’s activation took over the waterfront during Art Basel, Miami’s most prestigious annual event. Miami’s waterways are the lifeblood of the city with its hottest hotels, restaurants, bars, and events along the waterfront. Bringing together Basel’s most influencial people with Van Dutch, a leader in luxury yachts, Dior, was able to capture the attention of millions.
In a City surrounded by water, Dior will have their branded boats docked out front of the trendiest restaurants, clubs, and waterfront mansions. Dior will be seen from hotel rooms and from the roadways. Create the most memorable campaign with the activation being the staple of Art Basel. Own the waterway and let the conversation travel throughout all of Miami.
Dior’s activation took over the waterfront during Art Basel, Miami’s most prestigious annual event. Miami’s waterways are the lifeblood of the city with its hottest hotels, restaurants, bars, and events along the waterfront. Bringing together Basel’s most influencial people with Van Dutch, a leader in luxury yachts, Dior, was able to capture the attention of millions.
In a City surrounded by water, Dior will have their branded boats docked out front of the trendiest restaurants, clubs, and waterfront mansions. Dior will be seen from hotel rooms and from the roadways. Create the most memorable campaign with the activation being the staple of Art Basel. Own the waterway and let the conversation travel throughout all of Miami.
Surfrider’s Clean Water Initiative strives to protect water quality in local waterways and reduce pollution so it is safe to surf, swim and play in the ocean. The Blue Water Task Force (BWTF) is The Surfrider Foundation’s volunteer water quality monitoring program.
Everyone should have access to clean water to surf, swim and play in.
The Surfrider Foundation Miami Chapter is taking a multi-tiered approach to tackle ocean pollution problems. We are testing the waters for bacteria, raising public awareness and finding real solutions to ocean pollution; solutions that restore healthy watersheds, protect local water supplies and keep pollution from reaching the ocean.
The main goal of the Surfrider Miami BWTF program is to fill in data gaps, improving the public’s knowledge of the safety of their beach water. As of 2020, water samples are being collected weekly at 10 locations, from Key Biscayne to Sunny Isles Beach.
