Brothers Nate Shapiro and Adam Shapiro grew up on the beaches of Ocean City, Maryland, as umbrella boys. Their love for the water and sun left no room for summer internships. But that didn’t stop their natural entrepreneurial spirit. They looked to the skies as they sat in the sands, wondering how they could start their own business. Ironically, it was there they found an answer. Aerial advertising. These antiquated forms of advertising have been a staple of the beaches since they were children. But there was a better way to bring this to the modern day. That is where this journey began. How can we create a more appealing and effective form of beach advertising? The answer was Ballyhoo Media.