Brothers, Nate Shapiro and Adam Shapiro grew up on the beaches of Ocean City, Maryland as umbrella boys. There love for the water and sun left no room for summer internships. But that didn’t stop their natural entrepreneurial spirit. As they sat in the sands wondering how they could start their own business, the looked to the skies. Ironicily, it was there they found an answer. Aerial advertising. These antiquated forms of advertising had been a staple of the beaches since they were children. But there was a better way to bring this to modern day. That is where this journey began. How can we create a more appealing and effective form of beach advertising? The answer was Ballyhoo Media.