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About Ballyhoo Media

We're all about water


We're more than a floating billboard.

We get it often, “why don’t you just advertise big companies all day and sail into the sunset”? Well, if your only reason for being is to make money, then that is a simple and safe strategy, but it is certainly not ours. We believe our platform can be more than that, moving beyond traditional advertising. We consciously work every day to enhance the well-being of our community, support our hard-working locals, create the most fun and exciting city events, and work to protect the planet we all live on. You cannot put a dollar amount on these things. Join us on our journey in expanding the potential of our waterways. 

We do cool sh*t on the water.

The water is full of potential that's yet to be explored

We’re all about getting creative. Ballyhoo Media is a water-based multi-media company changing the landscape of outdoor advertising. Our company is setting out to revolutionize the way we live, experience, and communicate on the waterways. We developed a platform that encourages creativity, collaboration, and community. We live in a transient era, so we have expanded mobility. We live in a tech era, so we have elevated connectivity. We live in a social age, so we have maximized engagement. At Ballyhoo Media, we deliver a breakthrough medium for advertising, entertainment, and collaborative experiences for our community.

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A water-proof LED boat didn't magically wash up on the beach. We always strive to be creative and out-of-the-box.


Some might think we’re different…. We think that’s our biggest advantage. We push the limits on how one can activate the waterways.


We are only as powerful as our community we're in. That's why we serve our community and give back.


Our values shape the way we work with our clients and how we're seen in our community. We push to deliver outstanding entertainment and information to our audiences using cutting-edge technologies.

Since the beginning, our main goal was to communicate better with beach-goers and enhance the waterways we live in
Adam Shapiro
CEO & Founder

It started with an


Family-owned and operated, two brothers' love for the beach grew into a company.

Brothers Nate Shapiro and Adam Shapiro grew up on the beaches of Ocean City, Maryland, as umbrella boys. Their love for the water and sun left no room for summer internships. But that didn’t stop their natural entrepreneurial spirit. They looked to the skies as they sat in the sands, wondering how they could start their own business. Ironically, it was there they found an answer. Aerial advertising. These antiquated forms of advertising have been a staple of the beaches since they were children. But there was a better way to bring this to the modern day. That is where this journey began. How can we create a more appealing and effective form of beach advertising? The answer was Ballyhoo Media.

Work like a Captain, Play like a Pirate


Adam Shapiro

Founder & CEO

About Adam

Lives by the phrase "Work like a Captain, Play like a Pirate". Born and raised on the beaches of Maryland, Adam was always connected to the water. After graduating from FIU with his MBA, he fell in love with South Florida. In a dire need to always stay near the waters, he left his cozy commercial real estate job to start this insane idea.

Favorite Boating Spot:
Key Largo
Years of Boating Experience:
Years of what?
Favorite Part of Ballyhoo:
Our incredible events


Nate Shapiro

Vice President

About Nate

The master of chill and reggae, Nate has mastered the ability of picking up any skill thrown his way. Working in practically every position in the company, he has become a master of the water and the office.

Favorite Boating Spot:
Biscayne Bay
Favorite Client
Favorite Part of Ballyhoo:
Being on a beach !


Tyler Zlatin

Chief Marketing Officer

About Tyler

Life long friend Tyler “the creator” was a founder of Ballyhoo Media along side the Shapiro brothers. A modern day Scorsese, Tyler uses his tool kit of Adobe suites and video editing softwares to transform our platforms into super models walking the red carpet. In his off-hours, he enjoys listening to live music with his best friend Don Julio and always saying ‘yes’ to weekend plans.

Favorite Part of Ballyhoo:
The jaw-drop reaction when someone sees our boats in-person
Favorite Office Activity:
Cuddling with the dogs

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Malcolm Summers

Vice President of Sales

About Malcolm

Growing up in the DC area despising the cold and also being of Jamaican descent, Malcolm always knew he was destined for the warmth. He moved to Miami at the start of 2016 where he got his first taste of professional selling working in the season tickets department for the major baseball team in the area. A couple of years later, Malcolm would eventually find his way to the advertising industry and in the Fall of 2020 was introduced to the team at Ballyhoo. The rest, as they say, is history!


Devon Nicoletti

Director of Finance


I travel on my days off & my favorite part of Ballyhoo is the team/family.

Helen Roldan

Director of Communications & Public Affairs


Born in Venezuela, raised in Miami, Helen is a proud Florida Gator with a love for the water (especially snorkeling!). At Ballyhoo, she brings sea-level research, government experience, and community advocacy to the team’s background. In her time off, she likes to attend concerts and explore nature.

Favorite Beach:
Chichiriviche, Venezuela And in Miami? Unlike most locals, I actually love South Beach!
Favorite Spots in Miami
Books & Books!


Zack Reed

Director Of Business Development

Born on Cape Cod, Zack is a proud Mass Maritime Academy graduate, with an equal love for the water and the golf course. At Ballyhoo, Zack brings his experience of working on Capitol Hill and International Sales to expand Ballyhoo to different markets globally. In Zack's time off he can be found teeing it up with his friends at the Cape Club, or traveling to warmer places.

Favorite Beach:
Bondi, Sydney
Favorite Part of Working At Ballyhoo:
Endless opoortunities and company culture



Director of Regional Marine Operations

Kelvin Martir

Content Marketing Manager


Longtime Miami native interested in all things sports, water and media . Graduate from FIU and now the man behind the camera.

Favorite Part of Ballyhoo:
Work hard play hard mentality
Favorite Boating Spot:
Haulover Sandbar
Favorite campaign:
Diplo Live Activation!
What I do on my days off::

Edwardt Baum

Content Manager & Developer


A creative innovator with a passion for software development

What I Do On My Days Off:

Favorite Part of Ballyhoo:
The team

Amanda Roberts


Shai Kohavi

Operations Coordinator


My name is Shai, but I'm not really shy! I was born and raised in Los Angeles, and came over to Miami for college. I enjoy long walks on the beach, everything sports, and eating my weight in sushi. When I'm not hanging out with friends or family, I am finding new things to do/experience, and new places to visit

Favorite Beach:
Koh Rong Sanloem

Years of Boating Expereince:

Laura Ortiz

Sales Executive - South Florida


I was born in South America, Colombia but I grew up in MD. Graduated from University of Maryland, Go Terps! I have been living in St. Petersburg, FL for the last year and a half and absolutely love the area! I am passionate about advertising and stoked to be part of the team at Ballyhoo!!

Favorite Beach:
Paradise beach in the Bahamas

Favorite Advertising Campaign:
Ballyhoo representing Rihanna on her Fenty Beauty lip glosses and the mogul herself reposting the advertisement!

Andrew Posen

Sales Executive - South Florida


Tammy Zeigen

Graphic Designer


Junior Graphic Designer

Gabby Buttress

Administrative Coordinator

Grew up in and around New York City, and now giving the Miami lifestyle a go. Love all things beach and ocean! .

Favorite Part of Ballyhoo:
The team and the culture!
What do you do on your days off:
Go to the beach or try and go fishing!

Jeff Goldberg

Executive Chairman

Julio Sjogreen




Patrick Gallegher


Danny Donahue




Kasha Mineko


Want to


We are always looking for interns, captains looking for their licenese, and people who get excited about the water! Shoot us an email with your resume.