Ballyhoo Media has partnered up with Nicole Leth, an inspirational artist, writer, and human being living in Kansas City, Missouri. She is trying to make a difference in the world, in our communities, and in the hearts of people hurting — one billboard at a time. That’s where Ballyhoo Media comes in. When Nicole was 17 she tragically lost her father to suicide. That day, she made a vow that she would spend the rest of her life trying to save a life and prove that love was enough through her art and writing. In her 9 years of being an artist, the most important thing she has learned is that you can’t save someone else’s life for them. But you can create a space to encourage, empower, and affirm them to save their own life. That’s what this project is about, and we couldn’t not be more proud to be supporting her in this mission.