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Washington State Ferry Advertising

Ferries transport people, we transport brands​

Sail beyond traditional outdoor advertising with Washington State Ferry. Where commuters set sail, we launch brands. From bustling terminals to open waters, our transit and terminal advertising offers an innovative platform, connecting your brand with millions. Dive into Seattle’s vibrant market. Explore the waterways with us.

The next wave of transit advertising splashing down in Seattle

Welcome to Seattle, where our ferry system is more than just transportation—it’s a cherished part of our identity, reflecting the vibrant spirit of the Pacific Northwest. With approximately 24 million passengers immersing themselves in coffee, adventure, and awe-inspiring landscapes each year, advertising aboard the Washington State Ferry transit system is an extraordinary opportunity to connect with this unique audience. From the bustling terminals to the tranquil waters, our strategically placed outdoor advertising spaces offer a captivating platform to showcase your brand. 

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Capturing consumers from open seas to coastal cities

outdoor advertising on the washington state ferry walls in seattle displaying zoa energy
Advertising MLB during all star week in seattle at the seattle terminal
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Our advertising inventory across Seattle and Washington State

Don't just fit in, stand out.

Why Advertise on our Seattle Ferry Network?

Connecting brands to Seattle

Maximum Exposure in the Emerald City

Tap into a vast audience with over 24 million riders per year, making the Washington State Ferry system a prime advertising opportunity.

Uniquely Seattle, Beloved by the Community

Consistently ranked as the public's favorite form of transportation, with 85% of the population using the ferry system on a consistent basis

A Fleet of Assets for Unlimited Opportunities

Capitalize on the fleet of 22 large ferries and 20 terminals operating throughout the Puget Sound region, ensuring extensive coverage and visibility.

Hook, Engage, and Reel in Audiences

Our large, attention-grabbing formats and extended dwell times ensure ample opportunity for customer engagement and interaction

Not your average Ferry tale

The renowned Washington State Ferry system seamlessly unites both locals and visitors to its many waterway communities. Years ago, Seattle made the visionary choice to forgo bridges in favor of these seafaring vessels, resulting in a vital lifeline that now connects communities across the picturesque Pacific Northwest. Boasting a fleet of 22 remarkable vessels and serving 20 well-placed terminals, it provides a seamless transportation experience for commuters, tourists, and locals alike. Immerse your brand in the captivating narrative of Washington State’s maritime legacy, and effortlessly connect with an engaged and diverse audience as they embark on these scenic waterway adventures.

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City University of Seattle outdoor advertising campaign utilizing the Washington State Ferry entry/exit doors in Seattle
outdoor advertising on the Washington state ferry walls in Seattle displaying city university of Seattle

Washington State Ferry Advertising Benefits

Sail beyond your expecations

"The Best Commute In The World"

Moving millions of passangers while they wine, dine, and wifi on their morning and evening commutes.

Iconic Branding Locations

Showcase your brand on Seattle's waterfront and ferry terminals, leveraging their charm and appeal to enhance brand recognition and recall.

Ferry-Sized Visibility

Strategically positioned outdoor ads ensure unmatched visibility and maximum exposure, capturing the attention of diverse audiences.

Dwell on This

All impressions are not created equal. The average ferry ride is 35 minutes long, giving passengers plenty of time to visit with commute buddies, have a beer, and most importantly, absorb your brand's messaging.

ready to dive in