Fire Island Ferry and Water Taxi Advertising
The only OOH on Fire Island. Reach 2.2M NYC summer audiences across 17 communities.
Fire Island reaches the same NYC and Long Island summer demographic as the Hamptons. The difference is reach: 93% of Fire Island’s 2.2 million annual visitors live in NYC or Long Island, and every one of them takes a ferry or water taxi to get to the island and move between its 17 communities. No cars are allowed. No other OOH exists. Ballyhoo’s vessels and terminals are the only platform that reaches this audience at all.
Own every vacation moment to Fire Island's paradise
Fire Island is one of the country’s most exclusive summer destinations and the most defensible OOH market we operate. Zero cars allowed. No traditional OOH on the island. Limited cell service on every ferry crossing. The NYC and Long Island residents who power Manhattan’s economy spend their summers here, and your campaign owns every moment of their journey from Bay Shore terminal to ferry crossing to the 17 communities they call home.
Reach the audience no one else can to coastal cities
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REACH ACROSS 17 COMMUNITIES
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Why advertise on Fire Island Ferries and Water Taxis
Bridge your brand to Fire Island
Premium NYC Summer Audience
Fire Island reaches the same NYC and Long Island summer demographic that drives the Hamptons. 93% of the island's 2.2 million annual visitors are permanent residents of NYC or Long Island. Median home value on the island is $1.7M. Weekly rentals run $4,000 to $20,000. The audience includes Manhattan's young trendsetters, ultra-wealthy second-home owners, and the families who make up some of the highest-income ZIP codes on Long Island.
Zero Competing OOH
There is no traditional out-of-home advertising on Fire Island. No billboards, no bus shelters, no street furniture, no kiosks. Zero cars are allowed on the island, so visitors travel exclusively by ferry, water taxi, and bicycle. Ballyhoo operates the only advertising platform on Fire Island. Your campaign owns the visual landscape completely.
Three Touchpoints in One Buy
A single Ballyhoo buy reaches visitors at three moments: arrival and departure at Bay Shore Terminal, the 30-minute captive ferry crossing with limited cell service, and on-island movement between Ocean Beach, Cherry Grove, Pines, Kismet, and the other 13 communities served by water taxis. Branded vessels remain visible from the shoreline throughout the day.
Full 360-Degree Dominations
All Fire Island inventory sells as dominations. Up to 20 branded touchpoints per vessel give your brand 100% of visible space during boarding, the 30-minute crossing, and arrival. Exterior wraps, interior cabin walls, deck wraps, and pilot house wraps create a complete branded environment that competing summer OOH cannot replicate.
Fire Island Ferries have been the only gateway to Fire Island for over 160 years. Since 1856, the ferries have carried generations of families, second-home owners, and weekenders to an island where no cars are allowed and no traditional OOH exists. Today, Ballyhoo Media is the exclusive advertising partner for Fire Island Ferries and the only platform reaching the island’s 2.2 million annual visitors. The partnership was announced in Billboard Insider in March 2024.