The Economic Powerhouse of Art Basel Miami
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The Economic Powerhouse of Art Basel Miami:
Impact, Influence, and Connecting your Brand to the Masses
Art Basel Miami Beach is the premier destination for art enthusiasts, leading the American art gallery scene with record shattering attendance numbers. Taking place from December 7-9, this celebration has evolved beyond the confines of a traditional art fair. It has become a cultural phenomenon that takes Miami by storm. Tens of thousands of fairgoers travel to the city for week-long festivities, now affectionately known as “Miami Art Week”.
Featuring more than 20 art fairs and an impressive array of over 1,200 pop-up galleries, this is a moment when the global spotlight turns to Miami, empowering both emerging and established artists, art institutions, and fostering a collective love for the arts.
Economic Impact
Economists estimate that Art Basel has a $500 million impact on Miami from hotel stays, rideshare activity, dining, shopping, and more. Last year’s showcase was the largest to-date with over 280 galleries. And while art is the main draw, there are tens of thousands of people who come to Miami to take in the year-round warm weather. Others come to party amongst the elite at popular nightclubs such as LIV and E11even. When discussing Art Basel’s economic impact, Miami Beach Mayor Dan Gelber stated, “more private jets show up to Art Basel than the Super Bowl.”
Art, Culture, & Influence
The art market saw massive growth in recent years. Projections for this year are even higher. Alongside artists, each year investors, realtors, and luxury retailers host over-the-top events during Art Basel.
Luxury fashion houses such as Dolce and Gabbana, Fendi, Louis Vuittion, and Bottega Veneta have used Art Basel Miami as a method to launch new collections, flagship stores, and debut one-of-a-kind art pieces.
Last year, mega stars like Kim Kardashian, Rihanna, Serena Williams, Pharrell, and more hit the town to attend events hosted by Tiffany & CO., Saint Laurent, and more.
Ballyhoo X Art Basel: Immersive your Brand with the Art Scene with Advertising
If your brand is looking to stand out from the crowd, a unique advertising platform is the way to go. Along the Miami Beach and downtown, Ballyhoo Media is the exclusive advertising billboard platform reaching attendees at premium locations across the city. With our picturesque floating digital billboards, Ballyhoo seamlessly integrates amongst the festivities with a distinctive presence.
Reach Audiences where they Stay and Play
Regularly passing over 40 hotels on a daily basis, our Miami boats reach audiences where they stay and play. Faena, a popular art boutique hotel located in Mid-Beach, has frequently featured our floating screens in past exhibitions. In 2021, Faena immersed our boat into one of their beachside art exhibits, featuring works of artists like Pilar Zeta. Our state-of-the-art platform allowed the brand to create memorable experiences and connect with their audience like never before.
Feature your Art, Fashion Brand, or Musical Artists in a Unique Way
During the action packed weekend, our boats pass more than 60 events, 40 bars and restaurants, and 60 cultural centers and institutions. Some events include Context Art Miami and Scope. Past clients like Art Innovation Gallery have taken the platform for a ride in a unique way. In 2022, they showcased a floating pixel exhibit throughout Miami’s Art Week.
International and locally recognized fashion brands have long used the platform for mind-blowing out-of-home advertising campaigns such as Smartwater, Dior, and Prada.
Other exciting pop-ups that can be incorporated with the Art Basel festivities include live music events. Experiential marketing campaigns like this in Miami leave a memorable impression on audiences. Ciroc’s unique floating concert with artist Swae Lee was a great method to promote the brand and the artist’s musical hits. Miami beach billboard art
Advertisements
Activations not your thing? We also display larger than life advertisements on dynamic platforms. Whether you’d like static advertisement or full-motion video, our floating canvas can help you get your message in front of thousands.
Join the Excitement
Ballyhoo Media has coverage that goes beyond the main events and each year space on the screens tends to sell out!
Combining industry-leading dwell times with a picture worthy platform, Ballyhoo will be capturing the attention of millions this year. Art Basel Miami will take place from December 7 – 9, 2023 and it is going to be better than ever. Be a part of the action for this year’s event!
Click here to schedule a consultation with one of our sales representatives. Miami beach billboard art
