A Toast to Tradition: Jameson Irish Whiskey’s St. Patrick’s Day Eve Campaign

St Patricks Day Chicago Advertising Banners Boat

A Toast to Tradition: Jameson Irish Whiskey’s St. Patrick’s Day Eve Campaign

St Patricks Day Chicago Advertising Banners Boat

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A Toast to Tradition: Ballyhoo Media and Jameson Partner to Elevate St. Patrick’s Day Festivities Through Waterway Activations

This St. Paddy’s day, we partnered with our friends at Pivot Media Ventures and Jameson Irish Whiskey to transform the Chicago river and lake amidst the vibrant backdrop of the St. Patrick’s Day Festival, one of the world’s largest St. Patrick’s Day celebration. Together, we brought the Whiskey brand’s “St. Patrick’s Day Eve” campaign, front and center to the city through Chicago’s ferry boats and water taxis, an activation that is the first of its kind at this scale in the Festival’s history.

Honoring Tradition

Recognizing Chicago’s storied tradition, Jameson turned to us to craft a unique campaign that would reach every attendee using the Chicago waterways as its vessel. Ballyhoo drew from its nationwide network of vessels to ensure a partnership with locally beloved operators, who have been iconic to the Chicago river for decades. This ensured that tradition and aesthetics were honored at every turn.

Campaign Execution

The campaign utilized 9 ferry boats and water taxis traveling through the Chicago river and lake system. The St. Patrick’s Day Festival is a rich tradition that dates back over 175 years, with the Chicago river being a centerpiece of the events. With nearly 1 million estimated visitors in the city combined with Chicago’s 2.6 million inhabitants, the advertising campaign received tens of millions of impressions during its activation period. As the City’s largest annual celebration, televised internationally, Jameson was featured at the forefront of the St. Patrick’s Day festivities.

“Ballyhoo Media offers brands more than just advertising—we offer experiences,” remarked Tyler Zlatin, Chief Marketing Officer at Ballyhoo Media. “We took Jameson’s vision and expertly paired it with the best waterway platform to execute its goals. Our partnership with century-old operators that have significant identity and historical value to the Chicago River to create an even deeper connection with local Chicagoans. Jameson wanted to be the center of attention, and I think we accomplished just that – branding not only the exterior but creating moments onboard with free swag and branding.”

Making a Splash

The collaboration exemplifies Ballyhoo Media and Pivot Media Venture’s commitment to pushing the boundaries of out-of-home advertising and experiential campaigns, offering clients unparalleled opportunities to engage with audiences in unique and memorable ways for major events. With a history of showcasing brands at large scale events like F1, Ultra Music Festival, Art Basel, and the Super Bowl, our companies continue to offer brands opportunities unlike any other to make a splash in waterways across the United States.

Press Release: Ballyhoo Media expanding footprint in New York with Fire Island Ferries

Press Release: Ballyhoo Media expanding footprint in New York with Fire Island Ferries

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The largest waterway media company in the nation continues to expand footprint into Fire Island, New York

Ballyhoo Media, the nation’s largest waterway media company, expands its out-of-home advertising footprint with Fire Island Ferries right in time for the summer. This partnership with Fire Island Ferries, a third generation, family-owned and operated company, opens up advertising opportunities on 10 passenger ferries and 9 water taxis, with over 500 faces for brands seeking to reach visitors and residents from Long Island, New York City, and the Northeast region.

The limited out-of-home opportunities in the Fire Island region makes these assets stand out even more. Over 54% of the 2.2 million visitors to Fire Island use these ferries and water taxis to move to, from, and around the island. The remaining visitors are exposed to the advertisements on the exterior of the vessels while they are exploring the island’s popular entertainment, restaurant, and shopping areas.

Fire Island is a haven, especially active in the summer, with 32 miles of car-free and road-free paradise. The ferries serve as a gateway to the island, with an average trip of 50 minutes to and from the mainland. Boasting 1.2 million annual passengers, the Ferries are the first step for visitors before they enjoy pristine beaches, endless shopping, and all day entertainment in their visit to the island. Then, while visitors are on the island, the Water Taxi network is used to move along Fire Island’s 32 miles – servicing 17 stops. 

Pivot Media Ventures, a leader in the US out-of-home media industry, will represent regional and national brands exclusively for Fire Island Ferries and Fire Island Water Taxi.

“Fire Island is a premiere New York summer beach destination with extremely limited OOH inventory.  We are excited to expand our footprint within this market and offer highly sought-after access to a hard-to-reach audience for our brand partners” stated Brett Weinberg, Co-Founder of Pivot Media Ventures. “We will be leveraging our expertise to create a dynamic and engaging advertising program across these popular transit fleets.”

Beyond terminal signage and wallscapes, the ferry and water taxi signage opportunities include exterior and interior boat wraps and bench wraps, headliner wraps, door wraps, and more. 

“We are excited to partner with Ballyhoo Media and see how our two companies will work together,” said Morgan Mooney from Fire Island Ferries, Inc. “In creating this partnership, we are able to be exposed to national brands while still maintaining our high standards of safe, reliable service to and from Fire Island while offsetting the ever rising expenses of business.”

Fire Island Ferries is the largest company that services Fire Island and the closest one to Manhattan. They are more than your typical ferry: they are cultural icons deeply embedded in the region’s identity. Knowing this, Ballyhoo Media has ensured that advertisements seamlessly integrate with the ferry’s existing and beloved branding, designing around the ferries’ iconic and beloved shade of teal blue. To paint a picture, these ferries are as symbolic to the region as the double deckers are to London or as the yellow taxis are to New York City. Advertising with the ferries allow companies to connect their brands with a cultural staple of the region.

This is not new for Ballyhoo. As a family owned business with deep roots in the communities it operates in, Ballyhoo has a history for ensuring historically significant symbols in an area are honored. Recently, in Chicago Ballyhoo worked with Jameson Whiskey to transform locally beloved ferries into a celebration of tradition and modernity with Jameson’s St. Patrick’s Eve campaign.

Adam Shapiro, CEO of Ballyhoo Media, said “Since the start of our company in 2016, we’ve used our platforms to create a canvas that provides brands with impactful ways to engage with their target audiences–in cities like Seattle, Miami, Tampa, and Chicago.  Our new partnership with Fire Island Ferries underscores our commitment to expanding advertising opportunities in waterway communities while making a splash for both the consumer and the brand.”

Due to its impressive national network of vessel partnerships, Ballyhoo Media’s explosive growth since 2016 now includes advertising opportunities across the Northeast, Northwest, and Southeast corridors of the United States, with additional opportunities to activate across the United States for major events and popups. Ballyhoo’s innovative approach reaches audiences in unexpected places through the waterways, standing out from traditional out-of-home advertisement providers. 

For more information, visit: https://ballyhooboats.com/fire-island-ferry-advertising/ 

 

ABOUT BALLYHOO MEDIA

The water is full of potential that’s yet to be explored. Ballyhoo Media is a family-owned start-up that is revolutionizing the way we live, experience, and communicate on the waterways. As a water-based multi-media company, we are changing the landscape of outdoor advertising & events. Founded by a love for the oceans, Ballyhoo encourages the community to build stronger connections with our natural environment through branded activations, unique events, public service announcements, and local partnerships. We take action to make preservation, conservation, and sustainability our priority with every opportunity. Learn more at https://ballyhooboats.com/

PIVOT MEDIA VENTURES

Founded in 2017 and based in New York City, Pivot Media Ventures is a leading Out-of-Home Media Company. With a diverse portfolio across top US Markets, Pivot Media Ventures’ inventory includes Digital Billboard Boats, Alternative Waterway Advertising, Traditional Bulletins, Wallscapes, Dedicated Wild Postings, Double Decker Bus Wraps, Digital Trucks and more.  https://pivotooh.com/ 

Press Release: University of South Florida Partnership

Press Release: University of South Florida Partnership

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Tampa Bay Beaches, FL – Ballyhoo Media continues to redefine the out-of-home advertising industry by placing a strong emphasis on its sustainability efforts.This past month, Ballyhoo joined forces with researchers from the Center for Ocean Mapping and Innovative Technologies (COMIT) at USF’s College of Marine Science and The International SeaKeepers Society to install data loggers on its digital billboard boats. This collaboration aims to support the Seabed 2030 Program, a global initiative dedicated to mapping the ocean floor for a sustainable future.

Aligned with the United Nations Decade of Ocean Science for Sustainable Development, this groundbreaking partnership will harness the potential of Ballyhoo Media’s fleet of digital billboard boats to gather essential data. This data will not only drive scientific research but also pave the way for lasting solutions to Florida’s environmental challenges.

By delving into seabed studies, scientists anticipate gaining deeper insights into the impacts of climate change on waterways and identifying at-risk marine habitats. Despite progress, as of May 2023, only a quarter of the ocean floor has been mapped. The ambitious goal of the Seabed 2030 project is to achieve comprehensive mapping by 2030, enhancing our understanding of the world’s oceans and supporting sustainable marine resource management.

Underpinning these efforts is Ballyhoo’s Blue Beacon program, launched last year. This dedicated division is committed to championing environmental technologies and initiatives, including carbon offsetting, water testing, and cleanup campaigns.

Reflecting on Ballyhoo’s journey, Helen Roldan, Director of Communications & Public Affairs, remarked, “Since our inception in 2016, Ballyhoo has been at the forefront of promoting environmental awareness and education through our digital screens. Our involvement in the Seabed 2030 program, an integral facet of our Blue Beacon Program, signifies our unwavering commitment to driving tangible progress in ocean sustainability. We take immense pride in contributing to this transformative endeavor.”

Launched at the UN Ocean Conference in 2017, the Seabed 2030 program involves equipping data logging technology integrated into boats’ navigation systems. Every two months, the University of South Florida will collect and integrate data from Ballyhoo Media’s boats into the Seabed 2030 database, enhancing the understanding of Tampa Bay Beaches’ seafloor ecosystems.

“The International SeaKeepers Society is thrilled to partner with Ballyhoo Media in the Seabed 2030 project,” said Katie Sheahan, The International SeaKeepers Society’s Citizen Science Manager. “SeaKeepers is proud to continue our mission of protecting and advocating for our oceans. With Ballyhoo’s involvement in the Seabed 2030 project, we will be better equipped to map Florida coastlines and contribute valuable data to this initiative.”

“Ocean depth collected by boats in the crowdsourced bathymetry program helps to produce better nautical charts for safer maritime navigation,” remarked Dr. Mark Luther, Associate Professor of Physical Oceanography at the University of South Florida.

The data collected through Seabed 2030 holds the potential to bridge scientific research gaps, enhance navigational safety, identify hazards, and support ocean scientists and mariners. This endeavor is made possible through the generous support of the Nippon Foundation and the General Bathymetric Chart of the Oceans (GEBCO).

 

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ABOUT BALLYHOO MEDIA

The water is full of potential that’s yet to be explored. Ballyhoo Media is a family-owned start-up that is revolutionizing the way we live, experience, and communicate on the waterways. Founded by a love for the oceans, Ballyhoo encourages the community to build stronger connections with our natural environment through branded activations, unique events, public service announcements, and local partnerships. We take action to make preservation, conservation, and sustainability our priority with every opportunity. In 2023, Ballyhoo launched its Blue Beacon program, a branch of the company focused on environmental initiatives such as environmental technology, carbon-offsetting, water testing, clean-ups, and more. Learn more at https://ballyhooboats.com/

ABOUT THE INTERNATIONAL SEAKEEPERS SOCIETY

The International SeaKeepers Society is a not-for-profit 501(c)(3) organization that facilitates oceanographic research, conservation, and education through direct involvement with the yachting community. Providing educational resources and hands-on marine science experiences to students is the primary focus for ensuring the wellbeing of our planet. SeaKeepers enables the yachting community to take full advantage of their unique potential to advance marine sciences and raise awareness about global ocean issues. Founded in Monaco in 1998, The International SeaKeepers Society has been supporting ocean conservation through direct involvement with the yachting community for twenty-five years. What started as a data collection program aboard select luxury yachts, has evolved to engage thousands of participants annually with at-sea and coastal programming. Today SeaKeepers’ mission is focused on the DISCOVERY Yacht Program which comprises Scientist-Led Expeditions, Citizen Science, Educational Outreach, and Community Engagement. SeaKeepers is a catalyst working with governments, scientists, institutions, and other marine organizations to further its mission and support sensible, achievable marine protection and restoration. Activities take place globally through the efforts of headquarters based in the United States with offices located on the east and west coast, and international representation in Singapore, the United Kingdom, and the South Pacific. For more information, please visit www.seakeepers.org.

ABOUT SEABED 2030

A collaborative project between The Nippon Foundation and the General Bathymetric Chart of the Oceans (GEBCO), Seabed 2030 seeks to inspire the complete mapping of the world’s ocean by 2030, and to compile all the data into the freely available GEBCO Ocean Map. Seabed 2030 is formally endorsed as a Decade Action of the UN Ocean Decade. https://seabed2030.org/faq

ABOUT THE CENTER FOR OCEAN MAPPING AND INNOVATIVE TECHNOLOGIES AT THE UNIVERSITY OF SOUTH FLORIDA

The Center for Ocean Mapping and Innovative Technologies (COMIT) is a 5-year, $9 million cooperative agreement between the National Oceanic and Atmospheric Administration’s (NOAA) Office of Coast Survey and the University of South Florida’s College of Marine Science which launched in 2020. One of COMIT’s primary programs is its crowdsourced bathymetry initiative called ‘Crowd the Bay’ which seeks to mobilize volunteered depth information from mariners in and around Tampa Bay, Florida. The University of South Florida, a high-impact research university dedicated to student success and committed to community engagement, generates an annual economic impact of more than $6 billion. With campuses in Tampa, St. Petersburg and Sarasota-Manatee, USF serves approximately 50,000 students who represent nearly 150 different countries. U.S. News & World Report has ranked USF as one of the nation’s top 50 public universities for five consecutive years, and this year USF earned its highest ranking ever among all universities public or private. In 2023, USF became the first public university in Florida in nearly 40 years to be invited to join the Association of American Universities, a prestigious group of the leading universities in the United States and Canada. Through hundreds of millions of dollars in research activity each year and as one of the top universities in the world for securing new patents, USF is a leader in solving global problems and improving lives. USF is a member of the American Athletic Conference. Learn more at www.usf.edu.

Navigating the Discover Boating Miami International Boat Show

High-impact digital advertisement for Dream Vacations.

Navigating the Discover Boating Miami International Boat Show

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Your All-Access Pass to the World’s Premier Maritime Event

Each February, boat lovers and maritime enthusiasts from all over travel to South Florida for the world’s largest boat and yacht show. The Discover Boating Miami International Boat Show is a premier maritime event showcase hosting over 1,000 exhibitors, boats, and activations. This year’s event spans from February 14 to February 18, and it’s sprinkled across land and sea with six locations. Ballyhoo Media has your brand’s all-access pass to this year’s showcase and a few tips on how you can make the most of your time.

For the Boat Enthusiast

From catamarans, sailboats, speedboats, mega yachts, kayaks– you name it, the Discover Boating Miami International Boat Show has thousands of them. Each location during the showcase offers a different experience and plenty to see and do. Boat lovers can view the latest vessels on the market, learn about new technologies, and purchase the boat of their dreams. If you’d like to test out your sea legs, there will be plenty of vessels available for test driving at the Venetian Marina. This year the boat show also has the SuperYacht Miami experience at Yacht Haven Grande Miami. This exclusive marina will house some of the world’s most renowned MegaYachts, enthusiasts will need a VIP ticket to view the elite vessels up close.

For the Innovator

The Miami Beach Convention Center, The Progressive Boat Show Experience, and Herald Plaza, are the hotspots for innovation and education. Maritime techies can talk to engine manufacturers, marvel at marine accessories, attend educational seminars, and purchase the top of the line gadgets and gizmos. The Fred’s Shed Interactive Learning Center will feature free tips and tricks about servicing boat engines, operating, and maintaining a boat.

For the Environmentalist

The Miami International Boat Show is the epitome of a party with a purpose. With an estimated $1.3 billion economic impact on the state of Florida, the showcase plays a vital role in stimulating the economy. However, the Miami International Boat Show’s impact is not limited to revenue; the showcase is also committed to protecting marine wildlife and increasing its sustainability.

To date, Informa US Boat Shows has donated a $300,000 contribution to the Fish and Wildlife Foundation of Florida (FWC) to support multiple initiatives advocating for environmental preservation. The Discover Boating Miami International Boat Show is partnering with Nova Southeastern University’s Charismatic Megafauna and Oceanography Laboratory and local non-profits the Miami Fund and Loggerhead Marinelife Center to ensure the effectiveness of their conversation efforts. 

For their environmental commitment, they are investing over $2.8 million dollars to eliminate the use of diesel generators and reduce electricity usage with energy-saving technology, which will result in an estimated 15-20% decrease in the event’s carbon impact. To learn more about this year’s sustainability efforts, visit, https://www.miamiboatshow.com/en/experience/sustainability.html.

How to Get Your Brand in the Action

Whether you’d like to reach an audience of boat enthusiasts, techies, environmentalists, or beautiful people looking to have a great time, Ballyhoo Media can get your brand in front of the right people. Ballyhoo is the only OOH advertising company with VIP access to the Miami International Boat Show.

Ready to dominate the boat show? Click Here to speak with a rep today!

 

Health and Fitness Billboard Advertising in Miami

Group jogging in downtown Miami.

Health and Fitness Billboard Advertising in Miami

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5 Reasons to Consider Miami Billboard Advertising for Your Health and Fitness Brand

Miami is home to some of the world’s most beautiful beaches and people. Everyone in the 305 understands that “summer bodies” are not just made in the winter but celebrated year-round. 

With skin comes confidence and Miami is jam-packed with so much of it, that people travel from near and far just to get a taste of Miami living.

Here are 5 reasons you should consider out-of-home advertising in Miami for advertising in health and fitness:

1. Local Visibility

Miami is a picturesque city that the world can’t get enough of. From North Beach to Key Biscayne and inland, people crave the Miami sun. 

As you walk down South Beach, you quickly realize everyone feels like a celebrity. It’s hard not to when you’re surrounded by confidence and beautiful views. Not to mention – there are literal stars that walk up and down Miami streets! And all of these folks have one thing in common – they are making sure to take in the sights, yes– even including all of the advertising in the area. 

 Increase your brand’s exposure among attentive consumers. Not only will your advertisement reach Miami locals it will also be seen by tourists who are looking for a hotel gym during their stay.

2. Hyper-local Targeting

There are hundreds of gyms sprinkled throughout Miami that range in size, price, and specializations. Placing billboards strategically near a gym’s location or in areas with high foot traffic can specifically target an active audience. For instance, placing billboards near business districts or residential areas can attract potential customers who live or work nearby, encouraging them to visit your gym. Lucky for you, Ballyhoo Media is the only media company that operates in several high-traffic areas within a day. According to Disterlly Marketing, people who only travel 3.7 miles or less to their gym are more likely to go consistently. With the use of geo-fencing technology, brands can tailor their messaging to suit a hyperlocal audience.

3. Miami Prioritizes Health

Miami is the epitome of doing the most. With the best nightlife, art scene, food, you name it. So it is no surprise that Miami was ranked the healthiest city three years in a row.  A healthy lifestyle is a priority in Miami and it’s directly reflected with hundreds of gyms with ranging price points,  fitness equipment on the public beaches, health spas, and access to healthy food options. According to the Annual Fitness Index, Miami is one of the fittest cities in the country with great social and physical health habits. For all these reasons, it is the perfect location to promote health and fitness brands. 

4. Tourist Hotspot

People come from near and far to soak up the sun and enjoy the year-round tropical vacation weather. The city welcomes over 14 million tourists per year, making it a tourist hotspot. Whether you want to catch a game, grab drinks on Nikki Beach, hit a latin club, or check out art in Wynwood, Miami can satisfy your cravings. The magic city is like no other, a melting pot of cultures and identities, a place where diversity isn’t just celebrated but embraced. It’s a city that welcomes everyone with open arms, inviting them to experience its unique blend of flavors, colors, and rhythms that make it an unforgettable destination.

5. Stand Out from the Competition

Unlike other ads that can be skipped or ignored, billboards provide a continuous presence. A well-designed billboard makes a lasting impression attracting locals & tourists alike, leading to better retention and recall of the advertisement.

What better way to stand out in a sea of competition than to have your brand floating on our digital billboard boats! Our platforms lead the out-of-home industry in outstanding dwell times, innovation, and mobile digital advertising. 

Creativity is not just what we do, it is who we are! Click here to schedule a consultation with one of our sales representatives.

New Year New Possibilities: Active Living in Tampa Bay

Floating advertising campaign for Doordash on Clearwater Beach.

New Year New Possibilities: Active Living in Tampa Bay

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Rev Up Your Outdoor Advertising for the New Year in Tampa Bay

Hey there, beautiful people! New Year, New Possibilities, right? Today we are going to talk about the Tampa Bay area, the hidden gem of the Sunshine State! 

Starting with those award-winning beaches, the whole Buccaneer magic, and all these crazy-fun attractions that scream, “Let’s Move!,” it’s no wonder Tampa and St. Pete are crushing it on the 2023 Fittest Cities list.

The Pulse of Tampa Bay

Now, let’s dive into the epicenter of the Tampa Bay area – the beaches! They are not just a tourist hotspot; it’s a lifestyle hub. Yoga, pilates, running, cycling –  you name it, it’s a breeding ground for active living. Resorts like Wyndham Grand offer daily fitness retreat classes giving travelers a taste of Clearwater magic. 

And guess what? Ballyhoo Media‘s been able to put a spotlight on brands right in front of hundreds of active consumers. Picture this: digital billboard boats riding the waves, catching the eyes of all the beach bros and thrill-seekers. And according to an Openai survey, 80% of the respondents made a purchase after seeing a billboard advertisement. From pier runners to beach paragliders, we’ve got the perfect spot to showcase your brand to this on-the-go crowd.

Tapping into Tampa Bay’s Fitness Frenzy

As January rolls around, and it’s all about those “New Year, New Me” vibes. Gyms are buzzing, memberships are soaring by over 12%, and apps like ClassPass are your fairy fitness godmother. Local gems like Fit4Mom encourage an active lifestyle without veering from your normal routine. What better way to reach locals than by partnering with life-sized displays right where they live and play.

Ready to get your brand in front of an active audience? Ballyhoo Media is the only mobile outdoor billboard advertising agency operating daily from the coast from Clearwater to St. Pete Beach. 

If you’re interested in seeing how your message can ride the wave across Tampa Bay on our epic platforms, reach out to us here. 

 

Unwrapping Holiday Trends and OOH Advertising in Tampa Bay

outdoor advertising at clearwater beach in Tampa, Florida with High Noon.

Unwrapping Holiday Trends and OOH Advertising in Tampa Bay

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Exploring Tampa Bay’s Holiday Trends and Out-of-Home Advertising

The vibrant Tampa Bay area is Florida’s best-kept secret. Surprised? Don’t be! You may have a preconceived idea of what the region used to be—sleepy, quaint, and laid-back. This perception couldn’t be farther from the truth. Below, we’ll quickly bring you up to speed on one of Florida’s fastest-growing areas. And explain why the holidays are the perfect time of the year to put your brands in front of audiences across the region with Ballyhoo Media’s unique out-of-home advertising.

Tampa Bay Today

The Tampa Bay metropolitan area includes cities like Tampa, St. Petersburg, St. Pete Beach, and Clearwater. It is the 17th largest metro area in the US. Brands and advertising agencies should be aware that within the last year, the region led the State in buying power, retail sales, food sales, and bank deposits. It has the largest consumer market in Florida.

The region has undoubtedly outgrown its “Sleepy Town” reputation. In the present day, its local cities host lively events, including Gasparilla, Florida’s largest Pride celebration, the Firestone GrandPrix, and so much more. It’s also home to major sporting organizations like the Tampa Bay Buccaneers, the Tampa Bay Rays, and the Tampa Bay Lightning.

The Tampa Bay Charm

Each city within the Tampa Bay region has a unique appeal and charm that attracts tourists from near and far. Did you know St. Petersburg holds the Guinness World Record for the most consecutive days of sunshine with an impressive 768 day-stretch? The “Sunshine City” is a vibrant, close-knit arts and culture community home to world-famous museums and independent galleries. It is consistently ranked as a top arts and culture destination among cities its size. Moreover, St. Pete Beach, not to be confused with St. Petersburg, was named by Forbes among its “Best Places to Travel in the US” for 2023. TripAdvisor also named it the #1 beach in the US for 2021. To further showcase how significant this region is, Clearwater was ranked #6 on TripAdvisor’s list of “Top Trending Destinations in the US” for 2022.

Advertisers will be glad to know that the Tampa Bay region has a little something for everyone. As a state treasure, it’s known for being a perfect fusion of thrills, culture, and relaxation! Whether that means visiting the theme parks in Tampa, dining on the St. Pete Pier, or laying out on the sandy Clearwater beach– Ballyhoo Media knows precisely how to target locals and tourists in the area.

OOH Done Different

The Tampa Bay region has hundreds of billboards that offer traditional and digital outdoor advertising. But why blend in when you can make waves? Ballyhoo Media is the only water-based media agency operating along the coast, earning millions of impressions. Our dynamic platforms have the longest dwell times in the industry, leaving target audiences with a lasting impression. With the waterways being a big draw to the area, we’re the experts in standing out in a sea of competition!

Unveiling Tampa Bay’s Vibrant Holiday Spending Habits

As the season approaches, Tampa Bay’s spending habits take a spirited turn. From the cheerful streets of St. Petersburg, adorned with twinkling lights and bustling with holiday markets, to Clearwater’s coastal charm enhanced by seasonal events, the region embodies a captivating blend of celebration and community. The shopping culture thrives, drawing in tourists seeking unique finds and fostering a strong sense of local support. Initiatives like the Shop Local Movement and the Keep St. Pete Local take center stage, boasting over 700 local businesses and encouraging residents to invest in their community while satisfying their needs.

The Tampa Bay area averages about $2.1 billion from restaurants and about $820K from retail annually. According to the National Retail Federation (NRF), Americans spend approximately $1,000 on Christmas. From that budget, roughly 70% of it goes directly toward gifts. As the holiday season quickly approaches, more people begin gift planning and researching retail sales ads.

Why is this important? Insight into shopping trends can help when planning the type of OOH advertising that is most effective for your target audience. According to the OAAA Harris Poll for holiday shopping intent, 78% of consumers agree that OOH ads are useful.

And let’s not forget the snowbirds that return to Tampa Bay during the holiday season. The population is estimated to be 5% higher in winter due to snowbirds, with Clearwater being one of the more popular destinations. In 2019, it’s estimated these visitors made a $95 billion impact on the Florida economy. It goes to show – that putting brands in front of audiences along the coast can make a significant impact during the holiday season.

Let’s get to work – Advertising in Tampa Bay

Tampa Bay’s dynamic transformation from its once sleepy reputation to a bustling, diverse metropolis is a testament to its thriving economy and vibrant cultural scene. Ballyhoo Media’s innovative approach to out-of-home advertising, particularly its distinctive water-based platforms, stands out in a sea of traditional billboards, allowing advertisers to connect with a diverse and engaged audience.

In essence, Tampa Bay is not just a geographical location; it’s where culture, commerce, and community intersect. Advertisers tapping into the Tampa Bay area’s unique charm and spending habits have the chance to create lasting impressions and foster connections with an audience that appreciates innovation and local authenticity. As we navigate the exciting landscape of Tampa Bay, Ballyhoo Media’s innovative OOH advertising creates a compelling narrative for brands seeking to make waves in this vibrant market.

Navigating Success: Holiday Advertising on the Washington State Ferry

Seattle statistic graphic during the holidays showcasing Seattle is 9th most generous city during the holidays

Navigating Success: Holiday Advertising on the Washington State Ferry

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Advertising During the Holidays on the Washington State Ferry

The Emerald City is home to lush forests, tech giants, military activity, culture, and holiday cheer! The holiday season in Seattle is a time for festive giving and bustling activity. Amidst this vibrant atmosphere, the Washington State Ferry remains the heartbeat of Seattle, moving over 90% of Western Washington’s residents. With the holiday season on the horizon, it is the most wonderful time of the year for out-of-home advertising, retail marketers, and consumers alike.

Benefits of Ferry Advertising during the Holidays

During the winter, ferry commuters represent a diverse array of individuals, including businessmen/women, tourists, university students, and families. Over 67% of riders commute for weekend recreation & shopping, and 75% of riders commute to work or school during weekdays. This makes the Washington State Ferry system an integral part of the daily commute within the region. 

Moreover, proximity to high traffic destinations such as Westlake Center, Seattle Premium Outlets, SEA, and Princess Cruises allows advertisers to amplify their impact by staying with audiences before holiday shopping and after their daily commute. The high visibility of these campaigns ensures widespread reach among ferry-goers, making it a no-brainer for businesses. 

Why is this important to advertisers? Advertising on the WSF offers a unique advantage: a captive audience. The average trip time one-way along a popular route such as Bainbridge Island to Seattle is roughly 45 minutes. This extended dwell time onboard provides ample exposure to advertisements. 

Seattle ranked 3rd for highest median income after housing costs amongst other major cities in the U.S, boosting its rank in purchasing power. According to E-commerce Intelligence’s study, Seattle residents are the 9th most generous US city at Christmas. Allotting roughly 34% of their monthly income, approximately $2,112 towards gift giving. 

Seattle’s Holiday Season

Seattle is known for its full range of holiday merriment, including its Christmas Ship Festival, Winterfest, theater plays, and winter outdoor activities. In December of 2022, over 1.8 million passengers flew into the Seattle-Tacoma International Airport for the holiday season. To maximize impact, campaigns can incorporate festive themes increasing relevancy and evoking the holiday spirit! Limited-time offers and interactive campaigns can engage passengers, fostering a memorable experience that resonates beyond their ferry ride. According to the OAAA Harris Poll for holiday shopping intent, 78% of consumers agree that OOH ads are useful. Not sure where to start? We can help with that.

Advertising on the Washington State Ferry with Ballyhoo

There are hundreds of billboards throughout Seattle. However, only one company, Ballyhoo Media, operates OOH advertising on the ferry system that moves with active audiences and out-of-this-world dwell times. Offering a wide variety of campaign placement in the terminals, loading zones, onboard, and digitally there is plenty of room for creativity! By leveraging this unique platform, companies can sail towards a successful and a memorable holiday season. Ready to dominate the holiday’s? Click Here to speak with a rep today! 

Elevate Your Fashion Brand: The Power of Digital Billboards

outdoor advertising in Tampa,Florida with Frito Lay during the superbowl.

Elevate Your Fashion Brand: The Power of Digital Billboards

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Harnessing the Influence of Digital Billboard Boats in North Miami and Fort Lauderdale

Creating a strong and captivating presence is crucial for success in the dynamic world of high-end fashion. One of the most impactful and innovative ways to showcase your luxury brand is through digital billboards! When it comes to strategic placement, North Miami and Fort Lauderdale stand out as prime locations. In this post, we’ll explore why this region, added with Ballyhoo Media’s digital billboard boats and fins, offers an unparalleled opportunity for advertising high-end fashion.

An Audience Ready to Splurge during the Holidays

As the holiday season approaches, a staggering 75% of shoppers are planning to indulge in luxury purchases and 78% of consumers agree that out-of-home ads are useful. North Miami and Fort Lauderdale, with their affluent and diverse population, present a golden opportunity to connect with consumers eager to splurge on high-end fashion items. Digital billboards strategically positioned in key areas ensure that your brand is top-of-mind during this festive season of extravagant spending.

What’s more, 87% of shoppers find ads about savings relevant and 86% are spending more or the same amount on holiday travel this year. With our screens, we can effectively communicate your brand’s promotions and discounts, enticing potential customers to explore your high-end fashion offerings. This relevance in advertising ensures that your brand remains in the forefront of consumers’ minds, especially during a season when shopping for deals is a top priority.


Lifestyle and Leisure:

North Miami and Fort Lauderdale are not only popular among locals but also attract a significant number of tourists throughout the year. Events like Miami Fashion Week, Art Basel Miami, Fort Lauderdale International Boat Show, and more, draw a global audience interested in fashion, arts, and luxury. By strategically placing digital billboards in proximity to these attractions, your high-end fashion brand can gain exposure to a diverse and international audience, enhancing brand visibility and recognition. With Ballyhoo’s captivating screens, we ensure brands are presented in the most enchanting way possible to keep audiences engaged.

Strategic Locations for Maximum Visibility

From busy city centers to waterfront homes, your advertisements will be seen by thousands, if not millions, of potential customers daily with Ballyhoo Media’s out-of-home advertising. This exposure is invaluable in creating brand awareness and driving foot traffic to your stores or online platforms. From the upscale Brickell City Center to the trendy Miami Design District and the renowned Bal Harbour Shops, your brand will be showcased in the heart of the region’s fashion scene. Additionally, locations like Las Olas Boulevard, Galleria Fort Lauderdale, and the Gallery at Beach Place ensure that your advertisements reach the right audience in key shopping districts.

In fact– the South Florida community takes shopping very seriously. Domestic and international travelers are known to visit area shopping centers and mega-malls. The Galleria at Fort Lauderdale, accessible by car or Water Taxi, reflects the city’s upscale style. In contrast, Las Olas Boulevard, known as Greater Fort Lauderdale’s “style mile,” boasts independently-owned boutiques featuring couture, jewelry, home décor, art galleries, and specialty gifts.

In the competitive world of high-end fashion, strategic advertising is key to standing out and captivating your target audience. North Miami and Fort Lauderdale, coupled with the expertise of Ballyhoo Media in digital billboard advertising, provide an exceptional opportunity to elevate your brand. From upscale shopping districts to exclusive waterfronts, the audience is immersed in an environment that complements high-end fashion.

Anuel AA

ANUELL AA

Client

Anuel AA

Market

Miami

Platform

Digital Boats & Events

Target

Latin Americans & Music Fans

Play the song, share the moment!

Problem:

Puerto Rican singer Anuel AA was releasing a new album during peak times of COVID-19. As it is expected, in order to promote the release of a new album, a concert or party is held to make the big announcement and to share some of the new songs of the album. However, in times of COVID, no parties or concerts were allowed in the city of Miami.

Solution and Result:

To promote Anuel AA’s new album Emmanuel, Ballyhoo Media was able to build a mobile concert venue on the water. Sourcing stages, professional audio and a crew of videographers we created a unique experience with DJ, performers, and digital screens. After the concert, the record label and Anuel AA’s closest family , friends and celebrities used the boat’s screen to congratulate their loved one on the album release. This personal message made up for an emotional experience that took place uniquely on the water and stayed in the memory of the artist and his family and friends forever.

Created a spectacle on the water for a one of a kind experience etc.

Music fans loved it and followed the artists for more exposure.

A once in a life time music experience

The biggest stage on the water

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The Spot

THE SPOT

Client

The Spot

Market

Miami

Platform

Digital Boats

Target

Local Miami

Driving New Local Business

Problem:  
The Spot is a local barbershop in Miami, FL designed to be a true gentleman’s experience and a hideaway from every man’s day-to-day hustle. With the opening of multiple new stores around the city, they needed to establish clientele at its new stores while simultaneously boosting clientele in its original locations. To achieve both these goals, they wanted to create a unique and catchy advertising campaign for customers to recall their brand quick and choose them as their first barbershop choice.

Solution:
We ran creative advertising in both static and video formats in the areas that mattered the most! Our routes in both Downtown Miami and Miami Beach cover a total of 6 of The Spot’s most visited locations so Ballyhoo Media was able to cast a net throughout Miami and bring people into their locations. Making an influence in the community and of course, getting their name out there. 

Results:
Additionally from managers telling us how excited they were to see our ad on the boat,  having one barber post in his social media account a picture of himself with the boat in the back,  and half of our staff starting to go to The Spot (possibly motivated by the complimentary drinks they serve),  the buzz began to grow and Ballyhoo Media was recognized to be a great marketing tool to drive traffic to The Spot’s local stores. Helping them increase their sales and create more relationships with clients

“We’ve received some great feedback and images from clients and friends who have seen the boat in the water and along the bay. I feel it's been a really great marketing tool for us so far!”

- Mike Risco, COO.

Stella Artois

STELLA ARTOIS

Client

Stella

Market

Miami

Platform

Digital Boats

Target

Beer Enthusiasts

Art, not ads.

Problem:
Yes, you guessed it. Another campaign initiated due to Covid- 19. But just like all the other ones, it is a happy campaign! In a summer unlike any other,  as people kept on quarantining and numbers of covid cases were not going down, Miamians started feeling hopeless and unmotivated, so Stella Artois decided it was time to send out a positive message and bring some positivity into the city! They released the “You’re Not Too Far From The Life Artois” campaign to remind everyone that opportunities to take advantage of the summer were endless and that everyone could still turn canceled vacations into daydream staycations. Stella Artois’ goal was to share that message with the Miami locals and intensify their strong relationship with its audience.

Solution:
Our platform provided Stella Artois with a unique channel to spread the message around the area of Miami. Being a mobile platform, our screen is able to be seen from the beaches and walking paths as well as residential buildings and hotels. Our non-reflective screens make ads easily visible from high-end residential buildings which was the perfect fit for the campaign. 

 

Results:
While the COVID-19 pandemic prevented many people from going outside, and OOH billboards on highways and bus stops were less visible, our platform was able to sail through the waterways of both Downtown and greater Miami meeting Stella Artois’s goals without having to wait for anyone to leave their homes. We were able to remind people that they could still embrace the summer version of themselves and invite them to daydream to a place of total bliss.

The boats also cruised by more than 25 waterfront restaurants that had recently been provided with additional outdoor space, which gave Stella Artois the opportunity to both show off their message and raise a toast with restaurants and restaurants’ clients.

"a new illustrative look and style encouraging people to slow down, look up and savor time spent with those that matter most"

Save Water, Drink Beer

Daydream with Stella Artois

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Twitter

TWITTER

Twitter-logo-vector

Client

Twitter

Market

Miami

Platform

Digital Boats

Target

COVID-19

A Campaign worth retweeting.

Challenge :
Twitter is all about personal expression and creating positive social movements using its users’ tweets. After noticing its users expressing growing mask-wearing fatigue on its platform, Twitter decided to launch a campaign in some of the major cities in the US, including Miami and Miami Beach to remind people to wear a mask while going on in public and promote positive habits but they wanted to make an impact and show the tweets in a powerful and impactful way.

Solution:
Tweets became billboards. Using our floating digital billboards in Miami, Twitter showed tweets like “think of a mask as a bikini for the face” or “so…is hey nice mask the new pick up line?”. Twitter’s campaign intended to reach users where other OOH brands could not and uniquely engage the Miami crowd while showing as many tweets as possible. In Ballyhoo Media’s platform, you can interchange content within the same time slot so Twitter was able to show multiple tweets made by different users in a unique and eye-catching way!

Ballyhoo Media provided a powerful way to show messages and created a unique experience when showcasing Twitter’s community-minded content, engaging it’s users that soon started to share the billboard’s tweets in social media, reinforcing the brand, and driving attention.

Results:
Beachgoers, drivers, those working from home, and those who decided to walk around the Downtown Miami area experienced and engaged with Twitter’s ads and share them on social media. Also, Twitter’s efforts to combat “caution fatigue,” created a buzz in the press and our untraditional platform was featured on multiple different media outlets!

"The most clever messages on billboards on boats floating Miami Beach with the classic, ‘So…is “hey nice mask” the new pick up line?’

Making an impact in 280 characters or less

If it's good, tweet it.

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Dior

DIOR

dior

Client

Dior

Market

Miami

Platform

Luxury Wrapped Charters

About the Activation

Dior’s activation took over the waterfront during Art Basel, Miami’s most prestigious annual event. Miami’s waterways are the lifeblood of the city with its hottest hotels, restaurants, bars, and events along the waterfront. Bringing together Basel’s most influencial people with Van Dutch, a leader in luxury yachts, Dior, was able to capture the attention of millions. 

In a City surrounded by water, Dior will have their branded boats docked out front of the trendiest restaurants, clubs, and waterfront mansions. Dior will be seen from hotel rooms and from the roadways. Create the most memorable campaign with the activation being the staple of Art Basel. Own the waterway and let the conversation travel throughout all of Miami.

Eight fully wrapped yachts in time for the runway.

A first of it's kind, Ballyhoo Media had only 48 hours from production to final product.

We rolled out the red carpet for Dior to ensure their campaign was sucessful.

A First Class Experience

Relive the full experience with Dior

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TikTok

TIKTOK

tiktok

Client

TikTok

Market

Miami

Platform

Digital Boats

Target

Super Bowl LIV

CEO of Viral Activations

Dior’s activation took over the waterfront during Art Basel, Miami’s most prestigious annual event. Miami’s waterways are the lifeblood of the city with its hottest hotels, restaurants, bars, and events along the waterfront. Bringing together Basel’s most influencial people with Van Dutch, a leader in luxury yachts, Dior, was able to capture the attention of millions. 

In a City surrounded by water, Dior will have their branded boats docked out front of the trendiest restaurants, clubs, and waterfront mansions. Dior will be seen from hotel rooms and from the roadways. Create the most memorable campaign with the activation being the staple of Art Basel. Own the waterway and let the conversation travel throughout all of Miami.

The goal was to connect with Super Bowl fans in an experiential way.

With TikTok being a video and entertainment app, they exploited the digital boats ability to use full motion video.

Stop, Stare, and Share

See how TIkTok caught the attention of millions

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International Champions Cup

Haulover Sandbar Party

INTERNATIONAL CHAMPIONS CUP

international_logo

Client

International Champions Cup

Market

Miami

Platform

Digital Boats & Events

Target

World Cup

Goooaaaaalllllll!

Dior’s activation took over the waterfront during Art Basel, Miami’s most prestigious annual event. Miami’s waterways are the lifeblood of the city with its hottest hotels, restaurants, bars, and events along the waterfront. Bringing together Basel’s most influencial people with Van Dutch, a leader in luxury yachts, Dior, was able to capture the attention of millions. 

In a City surrounded by water, Dior will have their branded boats docked out front of the trendiest restaurants, clubs, and waterfront mansions. Dior will be seen from hotel rooms and from the roadways. Create the most memorable campaign with the activation being the staple of Art Basel. Own the waterway and let the conversation travel throughout all of Miami.

For the worlds largest soccer event, ICC reached it's perfect audience.

The experience went viral on social media and the press, adding millions of additional impressions.

Kick, Pass, Score

The power of combining OOH and Experiences

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