Anuel AA

ANUELL AA

Client

Anuel AA

Market

Miami

Platform

Digital Boats & Events

Target

Latin Americans & Music Fans

Play the song, share the moment!

Problem:

Puerto Rican singer Anuel AA was releasing a new album during peak times of COVID-19. As it is expected, in order to promote the release of a new album, a concert or party is held to make the big announcement and to share some of the new songs of the album. However, in times of COVID, no parties or concerts were allowed in the city of Miami.

Solution and Result:

To promote Anuel AA’s new album Emmanuel, Ballyhoo Media was able to build a mobile concert venue on the water. Sourcing stages, professional audio and a crew of videographers we created a unique experience with DJ, performers, and digital screens. After the concert, the record label and Anuel AA’s closest family , friends and celebrities used the boat’s screen to congratulate their loved one on the album release. This personal message made up for an emotional experience that took place uniquely on the water and stayed in the memory of the artist and his family and friends forever.

Created a spectacle on the water for a one of a kind experience etc.

Music fans loved it and followed the artists for more exposure.

A once in a life time music experience

The biggest stage on the water

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The Spot

THE SPOT

Client

The Spot

Market

Miami

Platform

Digital Boats

Target

Local Miami

Driving New Local Business

Problem:  
The Spot is a local barbershop in Miami, FL designed to be a true gentleman’s experience and a hideaway from every man’s day-to-day hustle. With the opening of multiple new stores around the city, they needed to establish clientele at its new stores while simultaneously boosting clientele in its original locations. To achieve both these goals, they wanted to create a unique and catchy advertising campaign for customers to recall their brand quick and choose them as their first barbershop choice.

Solution:
We ran creative advertising in both static and video formats in the areas that mattered the most! Our routes in both Downtown Miami and Miami Beach cover a total of 6 of The Spot’s most visited locations so Ballyhoo Media was able to cast a net throughout Miami and bring people into their locations. Making an influence in the community and of course, getting their name out there. 

Results:
Additionally from managers telling us how excited they were to see our ad on the boat,  having one barber post in his social media account a picture of himself with the boat in the back,  and half of our staff starting to go to The Spot (possibly motivated by the complimentary drinks they serve),  the buzz began to grow and Ballyhoo Media was recognized to be a great marketing tool to drive traffic to The Spot’s local stores. Helping them increase their sales and create more relationships with clients

“We’ve received some great feedback and images from clients and friends who have seen the boat in the water and along the bay. I feel it's been a really great marketing tool for us so far!”

- Mike Risco, COO.

Stella Artois

STELLA ARTOIS

Client

Stella

Market

Miami

Platform

Digital Boats

Target

Beer Enthusiasts

Art, not ads.

Problem:
Yes, you guessed it. Another campaign initiated due to Covid- 19. But just like all the other ones, it is a happy campaign! In a summer unlike any other,  as people kept on quarantining and numbers of covid cases were not going down, Miamians started feeling hopeless and unmotivated, so Stella Artois decided it was time to send out a positive message and bring some positivity into the city! They released the “You’re Not Too Far From The Life Artois” campaign to remind everyone that opportunities to take advantage of the summer were endless and that everyone could still turn canceled vacations into daydream staycations. Stella Artois’ goal was to share that message with the Miami locals and intensify their strong relationship with its audience.

Solution:
Our platform provided Stella Artois with a unique channel to spread the message around the area of Miami. Being a mobile platform, our screen is able to be seen from the beaches and walking paths as well as residential buildings and hotels. Our non-reflective screens make ads easily visible from high-end residential buildings which was the perfect fit for the campaign. 

 

Results:
While the COVID-19 pandemic prevented many people from going outside, and OOH billboards on highways and bus stops were less visible, our platform was able to sail through the waterways of both Downtown and greater Miami meeting Stella Artois’s goals without having to wait for anyone to leave their homes. We were able to remind people that they could still embrace the summer version of themselves and invite them to daydream to a place of total bliss.

The boats also cruised by more than 25 waterfront restaurants that had recently been provided with additional outdoor space, which gave Stella Artois the opportunity to both show off their message and raise a toast with restaurants and restaurants’ clients.

"a new illustrative look and style encouraging people to slow down, look up and savor time spent with those that matter most"

Save Water, Drink Beer

Daydream with Stella Artois

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Twitter

TWITTER

Twitter-logo-vector

Client

Twitter

Market

Miami

Platform

Digital Boats

Target

COVID-19

A Campaign worth retweeting.

Challenge :
Twitter is all about personal expression and creating positive social movements using its users’ tweets. After noticing its users expressing growing mask-wearing fatigue on its platform, Twitter decided to launch a campaign in some of the major cities in the US, including Miami and Miami Beach to remind people to wear a mask while going on in public and promote positive habits but they wanted to make an impact and show the tweets in a powerful and impactful way.

Solution:
Tweets became billboards. Using our floating digital billboards in Miami, Twitter showed tweets like “think of a mask as a bikini for the face” or “so…is hey nice mask the new pick up line?”. Twitter’s campaign intended to reach users where other OOH brands could not and uniquely engage the Miami crowd while showing as many tweets as possible. In Ballyhoo Media’s platform, you can interchange content within the same time slot so Twitter was able to show multiple tweets made by different users in a unique and eye-catching way!

Ballyhoo Media provided a powerful way to show messages and created a unique experience when showcasing Twitter’s community-minded content, engaging it’s users that soon started to share the billboard’s tweets in social media, reinforcing the brand, and driving attention.

Results:
Beachgoers, drivers, those working from home, and those who decided to walk around the Downtown Miami area experienced and engaged with Twitter’s ads and share them on social media. Also, Twitter’s efforts to combat “caution fatigue,” created a buzz in the press and our untraditional platform was featured on multiple different media outlets!

"The most clever messages on billboards on boats floating Miami Beach with the classic, ‘So…is “hey nice mask” the new pick up line?’

Making an impact in 280 characters or less

If it's good, tweet it.

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Dior

DIOR

dior

Client

Dior

Market

Miami

Platform

Luxury Wrapped Charters

About the Activation

Dior’s activation took over the waterfront during Art Basel, Miami’s most prestigious annual event. Miami’s waterways are the lifeblood of the city with its hottest hotels, restaurants, bars, and events along the waterfront. Bringing together Basel’s most influencial people with Van Dutch, a leader in luxury yachts, Dior, was able to capture the attention of millions. 

In a City surrounded by water, Dior will have their branded boats docked out front of the trendiest restaurants, clubs, and waterfront mansions. Dior will be seen from hotel rooms and from the roadways. Create the most memorable campaign with the activation being the staple of Art Basel. Own the waterway and let the conversation travel throughout all of Miami.

Eight fully wrapped yachts in time for the runway.

A first of it's kind, Ballyhoo Media had only 48 hours from production to final product.

We rolled out the red carpet for Dior to ensure their campaign was sucessful.

A First Class Experience

Relive the full experience with Dior

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TikTok

TIKTOK

tiktok

Client

TikTok

Market

Miami

Platform

Digital Boats

Target

Super Bowl LIV

CEO of Viral Activations

Dior’s activation took over the waterfront during Art Basel, Miami’s most prestigious annual event. Miami’s waterways are the lifeblood of the city with its hottest hotels, restaurants, bars, and events along the waterfront. Bringing together Basel’s most influencial people with Van Dutch, a leader in luxury yachts, Dior, was able to capture the attention of millions. 

In a City surrounded by water, Dior will have their branded boats docked out front of the trendiest restaurants, clubs, and waterfront mansions. Dior will be seen from hotel rooms and from the roadways. Create the most memorable campaign with the activation being the staple of Art Basel. Own the waterway and let the conversation travel throughout all of Miami.

The goal was to connect with Super Bowl fans in an experiential way.

With TikTok being a video and entertainment app, they exploited the digital boats ability to use full motion video.

Stop, Stare, and Share

See how TIkTok caught the attention of millions

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International Champions Cup

Haulover Sandbar Party

INTERNATIONAL CHAMPIONS CUP

international_logo

Client

International Champions Cup

Market

Miami

Platform

Digital Boats & Events

Target

World Cup

Goooaaaaalllllll!

Dior’s activation took over the waterfront during Art Basel, Miami’s most prestigious annual event. Miami’s waterways are the lifeblood of the city with its hottest hotels, restaurants, bars, and events along the waterfront. Bringing together Basel’s most influencial people with Van Dutch, a leader in luxury yachts, Dior, was able to capture the attention of millions. 

In a City surrounded by water, Dior will have their branded boats docked out front of the trendiest restaurants, clubs, and waterfront mansions. Dior will be seen from hotel rooms and from the roadways. Create the most memorable campaign with the activation being the staple of Art Basel. Own the waterway and let the conversation travel throughout all of Miami.

For the worlds largest soccer event, ICC reached it's perfect audience.

The experience went viral on social media and the press, adding millions of additional impressions.

Kick, Pass, Score

The power of combining OOH and Experiences

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