The NYC Marathon is one of the largest, most anticipated events in New York City, attracting tens of thousands of participants and spectators from around the world. With 42,000 passengers flooding Whitehall Terminal on Race Day — over twice the normal daily volume — it’s a unique opportunity for brands to make a memorable impact. If you’re looking to get your message in front of a massive, engaged audience, advertising with Ballyhoo Media at the Staten Island Ferry terminals and on the ferries themselves is an unbeatable choice. Here are 5 reasons why:
- Reach a captive, engaged audience
- On marathon day, 50% of all runners take the Staten Island Ferry to the race’s starting line. That’s thousands of athletes, their supporters, and race-day spectators all waiting for their ferry ride and passing through the terminals. Advertising in this space ensures that your brand gets maximum visibility with a captive audience who’s eager and excited about the event.
- High foot traffic at peak times
- Whitehall Terminal sees an influx of over 42,000 passengers on the day of the NYC Marathon, providing more than double the usual daily volume. With such high traffic, your advertisements will reach not only the marathon runners but also the friends, families, and tourists traveling through the terminal.
- Hyper-local exposure with a global audience
- The Staten Island Ferry connects two key parts of New York City, making it an essential transit option on race day. While the audience may be local New Yorkers, marathon participants come from all over the globe. Advertising in this space offers you the unique chance to engage with both the local community and international visitors, increasing the scope and influence of your campaign.
- Make a splash with contextually relevant advertisements
- Aligning your brand with a prestigious event like the NYC Marathon creates an immediate connection with a motivated, health-conscious, and active audience. By advertising at ferry terminals and on the ferries, you can create contextually relevant content that speaks directly to the marathon participants and supporters. Whether it’s promoting athletic gear, wellness products, or simply offering a motivational message, your brand will resonate with a highly targeted audience.
- Stand out!!
- The Staten Island Ferry is a crucial part of the marathon experience for thousands of runners, making it an integral touchpoint on race day. With the hustle and bustle of the crowd, the anticipation of the race, and the unique energy of the event, your advertisements will naturally stand out, capturing attention in a high-traffic, high-energy environment.
In short, advertising at the Staten Island Ferry terminals and on the ferries during the NYC Marathon offers a rare opportunity to engage with an enormous, diverse, and excited audience. With high foot traffic, a captive audience, and the prestige of being part of one of the world’s most renowned marathons, this is an ideal setting to elevate your brand. Don’t miss the chance to connect with marathon runners, supporters, and travelers — all while positioning your brand as part of New York City’s most iconic sporting event.