As we close out a remarkable year, we’re reflecting on the milestones and memories that made 2024 unforgettable for Ballyhoo Media. From expanding our reach to growing our team, here’s a look back at some of our proudest moments:
This year, we brought our innovative advertising solutions to Staten Island Ferries and Fire Island Ferries, further expanding our presence on iconic waterways. With these additions, we’ve connected even more brands to communities in New York, enhancing visibility and engagement.
🏅 Iconic Campaigns That Turned Heads
Our campaigns in 2024 showcased the creativity and impact we bring to brands. Some of our favorite campaigns included:
- Nike Olympics Campaign: Celebrating U.S. athletes with our digital billboard boats in Miami as part of a global activation.
- Jameson’s St. Patrick’s Day Eve Experiential Campaigns: We transformed the waterways in Chicago into an unforgettable brand experience, celebrating the Jameson brand via passenger vessels during the annual green dyeing of the Chicago River.
- Netflix’s ‘The Perfect Couple’: Static ads on Fire Island Ferries and Water Taxi brought this show to life.
- Filson Campaign: Premium visuals across Washington State Ferries connected heritage with modern audiences.
🌊 Making Waves in Sustainability
Our team co-hosted three cleanups in 2024, removing a total of 1,605 lbs of trash from our oceans. Through our Blue Beacon Program, we remained committed to giving back to the environment and protecting our waterways, investing in research like water quality testing.
🚀 Transit Advertising Is Thriving
With travel and commuting surging this year, transit advertising is making a comeback!
- The category grew 13.7% in the first half of 2024 compared to 2023 (OAAA).
- We’re thrilled to play a role in this growth, offering impactful media solutions on iconic passenger vessels.
2024 has been a year of growth, creativity, and impact. Thank you to our clients, partners, and team for making it all possible. Here’s to an even brighter 2025!