Advertising During the Holidays on the Washington State Ferry

The Emerald City is home to lush forests, tech giants, military activity, culture, and holiday cheer! The holiday season in Seattle is a time for festive giving and bustling activity. Amidst this vibrant atmosphere, the Washington State Ferry remains the heartbeat of Seattle, moving over 90% of Western Washington’s residents. With the holiday season on the horizon, it is the most wonderful time of the year for out-of-home advertising, retail marketers, and consumers alike.

Benefits of Ferry Advertising during the Holidays

During the winter, ferry commuters represent a diverse array of individuals, including businessmen/women, tourists, university students, and families. Over 67% of riders commute for weekend recreation & shopping, and 75% of riders commute to work or school during weekdays. This makes the Washington State Ferry system an integral part of the daily commute within the region. 

Moreover, proximity to high traffic destinations such as Westlake Center, Seattle Premium Outlets, SEA, and Princess Cruises allows advertisers to amplify their impact by staying with audiences before holiday shopping and after their daily commute. The high visibility of these campaigns ensures widespread reach among ferry-goers, making it a no-brainer for businesses. 

Why is this important to advertisers? Advertising on the WSF offers a unique advantage: a captive audience. The average trip time one-way along a popular route such as Bainbridge Island to Seattle is roughly 45 minutes. This extended dwell time onboard provides ample exposure to advertisements. 

Seattle ranked 3rd for highest median income after housing costs amongst other major cities in the U.S, boosting its rank in purchasing power. According to E-commerce Intelligence’s study, Seattle residents are the 9th most generous US city at Christmas. Allotting roughly 34% of their monthly income, approximately $2,112 towards gift giving. 

Seattle’s Holiday Season

Seattle is known for its full range of holiday merriment, including its Christmas Ship Festival, Winterfest, theater plays, and winter outdoor activities. In December of 2022, over 1.8 million passengers flew into the Seattle-Tacoma International Airport for the holiday season. To maximize impact, campaigns can incorporate festive themes increasing relevancy and evoking the holiday spirit! Limited-time offers and interactive campaigns can engage passengers, fostering a memorable experience that resonates beyond their ferry ride. According to the OAAA Harris Poll for holiday shopping intent, 78% of consumers agree that OOH ads are useful. Not sure where to start? We can help with that.

Advertising on the Washington State Ferry with Ballyhoo

There are hundreds of billboards throughout Seattle. However, only one company, Ballyhoo Media, operates OOH advertising on the ferry system that moves with active audiences and out-of-this-world dwell times. Offering a wide variety of campaign placement in the terminals, loading zones, onboard, and digitally there is plenty of room for creativity! By leveraging this unique platform, companies can sail towards a successful and a memorable holiday season. Ready to dominate the holiday’s? Click Here to speak with a rep today! 

Harnessing the Influence of Digital Billboard Boats in North Miami and Fort Lauderdale

Creating a strong and captivating presence is crucial for success in the dynamic world of high-end fashion. One of the most impactful and innovative ways to showcase your luxury brand is through digital billboards! When it comes to strategic placement, North Miami and Fort Lauderdale stand out as prime locations. In this post, we’ll explore why this region, added with Ballyhoo Media’s digital billboard boats and fins, offers an unparalleled opportunity for advertising high-end fashion.

An Audience Ready to Splurge during the Holidays

As the holiday season approaches, a staggering 75% of shoppers are planning to indulge in luxury purchases and 78% of consumers agree that out-of-home ads are useful. North Miami and Fort Lauderdale, with their affluent and diverse population, present a golden opportunity to connect with consumers eager to splurge on high-end fashion items. Digital billboards strategically positioned in key areas ensure that your brand is top-of-mind during this festive season of extravagant spending.

What’s more, 87% of shoppers find ads about savings relevant and 86% are spending more or the same amount on holiday travel this year. With our screens, we can effectively communicate your brand’s promotions and discounts, enticing potential customers to explore your high-end fashion offerings. This relevance in advertising ensures that your brand remains in the forefront of consumers’ minds, especially during a season when shopping for deals is a top priority.

Lifestyle and Leisure:

North Miami and Fort Lauderdale are not only popular among locals but also attract a significant number of tourists throughout the year. Events like Miami Fashion Week, Art Basel Miami, Fort Lauderdale International Boat Show, and more, draw a global audience interested in fashion, arts, and luxury. By strategically placing digital billboards in proximity to these attractions, your high-end fashion brand can gain exposure to a diverse and international audience, enhancing brand visibility and recognition. With Ballyhoo’s captivating screens, we ensure brands are presented in the most enchanting way possible to keep audiences engaged.

Strategic Locations for Maximum Visibility

From busy city centers to waterfront homes, your advertisements will be seen by thousands, if not millions, of potential customers daily with Ballyhoo Media’s out-of-home advertising. This exposure is invaluable in creating brand awareness and driving foot traffic to your stores or online platforms. From the upscale Brickell City Center to the trendy Miami Design District and the renowned Bal Harbour Shops, your brand will be showcased in the heart of the region’s fashion scene. Additionally, locations like Las Olas Boulevard, Galleria Fort Lauderdale, and the Gallery at Beach Place ensure that your advertisements reach the right audience in key shopping districts.

In fact– the South Florida community takes shopping very seriously. Domestic and international travelers are known to visit area shopping centers and mega-malls. The Galleria at Fort Lauderdale, accessible by car or Water Taxi, reflects the city’s upscale style. In contrast, Las Olas Boulevard, known as Greater Fort Lauderdale’s “style mile,” boasts independently-owned boutiques featuring couture, jewelry, home décor, art galleries, and specialty gifts.

In the competitive world of high-end fashion, strategic advertising is key to standing out and captivating your target audience. North Miami and Fort Lauderdale, coupled with the expertise of Ballyhoo Media in digital billboard advertising, provide an exceptional opportunity to elevate your brand. From upscale shopping districts to exclusive waterfronts, the audience is immersed in an environment that complements high-end fashion.