As the 2024 political season heats up, out-of-home (OOH) advertising emerges as a critical tool for campaigns aiming to capture the attention of American voters. 

It’s no surprise why this medium is critical. The nation’s extreme polarization has forced campaigns to be more strategic than ever if they want to reach voters. Not to mention, campaigns have to combat voters’ perceptions of ads due to the misinformation and deliberate deceptive practices from recent election cycles. To add to this, we’ve seen an influx of AI generated content in the last year leaving folks unsure of who and what to trust when they consume media. 

There is one advertising medium that stands apart from the rest. Research released this year from OAAA shows that voters view OOH ads as more informative when compared to Radio (50%), TV (49%), Social Media (38%), and Subscription streaming video services (35%). 

Moreover, “an overwhelming majority” of voters say that they have seen an OOH ad (68%) with more than 56% stating they believe those ads to be truthful and accurate – much higher than their sentiments with other forms of advertising.

In an era marked by unprecedented polarization and anxiety, the ability to reach and engage voters in their everyday environments is more important than ever.

Economic Concerns Drive Voter Sentiment

A significant majority of Americans believe the economy is on the wrong track, a sentiment that heavily influences voter behavior. OOH advertising, with its ability to deliver targeted messages in high-traffic areas, can effectively address economic concerns. Whether it’s billboards highlighting a candidate’s economic policies or transit ads discussing job creation, OOH platforms provide a constant, visible reminder of how each candidate plans to address voters’ top priorities.

The Power of Visibility and Repetition

In a time when digital ads are easily ignored or blocked, the physical presence of OOH advertising ensures that campaign messages are seen repeatedly, reinforcing their impact. This constant visibility is particularly valuable in a highly anxious society where voters are bombarded with information from all sides. The repetition of campaign slogans, key policy points, and candidate images in everyday settings helps to build familiarity and trust, crucial factors in securing voter support.

OOH advertising provides a reliable platform for reaching a diverse audience in a non-intrusive manner, especially significant in the current political climate. Whether it’s digital billboards in urban centers or posters in rural areas, these ads can bridge the gap between different voter segments, promoting a sense of unity and shared purpose.

Targeting Key Demographics

The projected spending for this election cycle is between $11-12 billion. Over the years, campaigns have become more and more sophisticated in their targeting focuses, and the saturation of digital advertising has created a tremendous opportunity for OOH to reach vast audiences versus the segmented paid marketing for specific demographics on social media. Years of OAAA research have consistently shown that OOH over-indexes with younger voters in general.

A February 2024 survey of 1,616 likely 2024 voters aged 18-64 found that nearly half (49%) of respondents who have been exposed to an OOH political ad in the past year say these ads are personally influential. Younger voters (Gen Zers 57%, Millennials 60%) are especially likely to consume information through an OOH ad at least weekly versus 53% of adults 18-64. Additionally, 75% of Gen Z and 72% of Millennials reported having seen OOH political ads, compared to 68% of adults 18-64. This effectiveness is clear, as political advertising spending in OOH has doubled from 2014 to 2022.

Conclusion

As we approach the 2024 elections, the role of out-of-home advertising cannot be overstated. Its ability to address economic concerns, present new choices, and navigate a polarized and anxious nation makes it an indispensable tool for any political campaign– both local and national. By leveraging the power of OOH advertising, campaigns can effectively engage with voters, build their brand, and ultimately, influence the outcome of the election.

Want to learn more? Speak with one of our account executives to learn how Ballyhoo can help with your campaign this election season.

Panthers fans were in full force on their way to the parade this weekend using Fort Lauderdale Water Taxi

For the first time in franchise history, the Florida Panthers won the Stanley Cup! And in true Ballyhoo fashion, it only took our team approximately 30 seconds before we celebrated on our corporate chat (can you tell we are headquartered in South Florida?)
Of course, the second we knew there would be a parade, we could not wait to find out what the location would be.
With our digital billboards along the beach and the New River in Fort Lauderdale, we hoped the celebrations called for a route by the water.

To our delight, the Panthers announced the parade would take place along the beach!

Not long after the news was announced, we started to receive calls from our partners who wanted to reach fans.

And luckily — through our partnership with Fort Lauderdale Water Taxi, we were able to provide our clients with the perfect solution to advertise to fans directly on the parade route.

Let’s take a lesson from Jake Paul on how to launch a brand.

Regardless of what you personally think about him, you can’t deny his genius ability to market himself.

So when he decided to launch his new body care line, “W,” he could have posted to his 27M followers on Instagram. He could have sponsored his fight with Mike Tyson, plastering logos on the ring and running commercial spots. He could have gone on any podcast any day and plugged the brand in.

But instead, he chose OOH.

Digital spectaculars, like our Miami Digital Boats, allow brands to make a ‘splash’ in the physical spaces around us. They create instant credibility with consumers, fostering trust and confidence in the products they’re displaying. These spectaculars spark conversations, turn heads, and deliver long-term returns.

In an era where performance-based marketing often overshadows other strategies, brand awareness remains the cornerstone of building strong brands and driving upper funnel metrics. When combined with highly shareable content, OOH takes on a new life in generating organic impressions and amplifying brand reach.

And remember, next time you’re thinking of launching a new product in Miami (or anywhere else in the nation), use the tried and true billboard method.

Author: Tyler Zlatin, Chief Marketing Officer @ Ballyhoo Media

2024 Election Year Advertising Guide

Florida Media Opportunities for Campaigns, Brands, and Organizations

We are excited to share our official 2024 Election Year Advertising Guide, equipping campaigns, brands and organizations with the data they need to make informed decisions when advertising this election year in Florida. 

This year’s report highlights interesting findings across demographics and popular voting blocs.

A Toast to Tradition: Ballyhoo Media and Jameson Partner to Elevate St. Patrick’s Day Festivities Through Waterway Activations

This St. Paddy’s day, we partnered with our friends at Pivot Media Ventures and Jameson Irish Whiskey to transform the Chicago river and lake amidst the vibrant backdrop of the St. Patrick’s Day Festival, one of the world’s largest St. Patrick’s Day celebration. Together, we brought the Whiskey brand’s “St. Patrick’s Day Eve” campaign, front and center to the city through Chicago’s ferry boats and water taxis, an activation that is the first of its kind at this scale in the Festival’s history.

Honoring Tradition

Recognizing Chicago’s storied tradition, Jameson turned to us to craft a unique campaign that would reach every attendee using the Chicago waterways as its vessel. Ballyhoo drew from its nationwide network of vessels to ensure a partnership with locally beloved operators, who have been iconic to the Chicago river for decades. This ensured that tradition and aesthetics were honored at every turn.

Campaign Execution

The campaign utilized 9 ferry boats and water taxis traveling through the Chicago river and lake system. The St. Patrick’s Day Festival is a rich tradition that dates back over 175 years, with the Chicago river being a centerpiece of the events. With nearly 1 million estimated visitors in the city combined with Chicago’s 2.6 million inhabitants, the advertising campaign received tens of millions of impressions during its activation period. As the City’s largest annual celebration, televised internationally, Jameson was featured at the forefront of the St. Patrick’s Day festivities.

“Ballyhoo Media offers brands more than just advertising—we offer experiences,” remarked Tyler Zlatin, Chief Marketing Officer at Ballyhoo Media. “We took Jameson’s vision and expertly paired it with the best waterway platform to execute its goals. Our partnership with century-old operators that have significant identity and historical value to the Chicago River to create an even deeper connection with local Chicagoans. Jameson wanted to be the center of attention, and I think we accomplished just that – branding not only the exterior but creating moments onboard with free swag and branding.”

Making a Splash

The collaboration exemplifies Ballyhoo Media and Pivot Media Venture’s commitment to pushing the boundaries of out-of-home advertising and experiential campaigns, offering clients unparalleled opportunities to engage with audiences in unique and memorable ways for major events. With a history of showcasing brands at large scale events like F1, Ultra Music Festival, Art Basel, and the Super Bowl, our companies continue to offer brands opportunities unlike any other to make a splash in waterways across the United States.

Your All-Access Pass to the World’s Premier Maritime Event

Each February, boat lovers and maritime enthusiasts from all over travel to South Florida for the world’s largest boat and yacht show. The Discover Boating Miami International Boat Show is a premier maritime event showcase hosting over 1,000 exhibitors, boats, and activations. This year’s event spans from February 14 to February 18, and it’s sprinkled across land and sea with six locations. Ballyhoo Media has your brand’s all-access pass to this year’s showcase and a few tips on how you can make the most of your time.

For the Boat Enthusiast

From catamarans, sailboats, speedboats, mega yachts, kayaks– you name it, the Discover Boating Miami International Boat Show has thousands of them. Each location during the showcase offers a different experience and plenty to see and do. Boat lovers can view the latest vessels on the market, learn about new technologies, and purchase the boat of their dreams. If you’d like to test out your sea legs, there will be plenty of vessels available for test driving at the Venetian Marina. This year the boat show also has the SuperYacht Miami experience at Yacht Haven Grande Miami. This exclusive marina will house some of the world’s most renowned MegaYachts, enthusiasts will need a VIP ticket to view the elite vessels up close.

For the Innovator

The Miami Beach Convention Center, The Progressive Boat Show Experience, and Herald Plaza, are the hotspots for innovation and education. Maritime techies can talk to engine manufacturers, marvel at marine accessories, attend educational seminars, and purchase the top of the line gadgets and gizmos. The Fred’s Shed Interactive Learning Center will feature free tips and tricks about servicing boat engines, operating, and maintaining a boat.

For the Environmentalist

The Miami International Boat Show is the epitome of a party with a purpose. With an estimated $1.3 billion economic impact on the state of Florida, the showcase plays a vital role in stimulating the economy. However, the Miami International Boat Show’s impact is not limited to revenue; the showcase is also committed to protecting marine wildlife and increasing its sustainability.

To date, Informa US Boat Shows has donated a $300,000 contribution to the Fish and Wildlife Foundation of Florida (FWC) to support multiple initiatives advocating for environmental preservation. The Discover Boating Miami International Boat Show is partnering with Nova Southeastern University’s Charismatic Megafauna and Oceanography Laboratory and local non-profits the Miami Fund and Loggerhead Marinelife Center to ensure the effectiveness of their conversation efforts. 

For their environmental commitment, they are investing over $2.8 million dollars to eliminate the use of diesel generators and reduce electricity usage with energy-saving technology, which will result in an estimated 15-20% decrease in the event’s carbon impact. To learn more about this year’s sustainability efforts, visit, https://www.miamiboatshow.com/en/experience/sustainability.html.

How to Get Your Brand in the Action

Whether you’d like to reach an audience of boat enthusiasts, techies, environmentalists, or beautiful people looking to have a great time, Ballyhoo Media can get your brand in front of the right people. Ballyhoo is the only OOH advertising company with VIP access to the Miami International Boat Show.

Ready to dominate the boat show? Click Here to speak with a rep today!

5 Reasons to Consider Miami Billboard Advertising for Your Health and Fitness Brand

Miami is home to some of the world’s most beautiful beaches and people. Everyone in the 305 understands that “summer bodies” are not just made in the winter but celebrated year-round. 

With skin comes confidence and Miami is jam-packed with so much of it, that people travel from near and far just to get a taste of Miami living.

Here are 5 reasons you should consider out-of-home advertising in Miami for advertising in health and fitness:

1. Local Visibility

Miami is a picturesque city that the world can’t get enough of. From North Beach to Key Biscayne and inland, people crave the Miami sun. 

As you walk down South Beach, you quickly realize everyone feels like a celebrity. It’s hard not to when you’re surrounded by confidence and beautiful views. Not to mention – there are literal stars that walk up and down Miami streets! And all of these folks have one thing in common – they are making sure to take in the sights, yes– even including all of the advertising in the area. 

 Increase your brand’s exposure among attentive consumers. Not only will your advertisement reach Miami locals it will also be seen by tourists who are looking for a hotel gym during their stay.

2. Hyper-local Targeting

There are hundreds of gyms sprinkled throughout Miami that range in size, price, and specializations. Placing billboards strategically near a gym’s location or in areas with high foot traffic can specifically target an active audience. For instance, placing billboards near business districts or residential areas can attract potential customers who live or work nearby, encouraging them to visit your gym. Lucky for you, Ballyhoo Media is the only media company that operates in several high-traffic areas within a day. According to Disterlly Marketing, people who only travel 3.7 miles or less to their gym are more likely to go consistently. With the use of geo-fencing technology, brands can tailor their messaging to suit a hyperlocal audience.

3. Miami Prioritizes Health

Miami is the epitome of doing the most. With the best nightlife, art scene, food, you name it. So it is no surprise that Miami was ranked the healthiest city three years in a row.  A healthy lifestyle is a priority in Miami and it’s directly reflected with hundreds of gyms with ranging price points,  fitness equipment on the public beaches, health spas, and access to healthy food options. According to the Annual Fitness Index, Miami is one of the fittest cities in the country with great social and physical health habits. For all these reasons, it is the perfect location to promote health and fitness brands. 

4. Tourist Hotspot

People come from near and far to soak up the sun and enjoy the year-round tropical vacation weather. The city welcomes over 14 million tourists per year, making it a tourist hotspot. Whether you want to catch a game, grab drinks on Nikki Beach, hit a latin club, or check out art in Wynwood, Miami can satisfy your cravings. The magic city is like no other, a melting pot of cultures and identities, a place where diversity isn’t just celebrated but embraced. It’s a city that welcomes everyone with open arms, inviting them to experience its unique blend of flavors, colors, and rhythms that make it an unforgettable destination.

5. Stand Out from the Competition

Unlike other ads that can be skipped or ignored, billboards provide a continuous presence. A well-designed billboard makes a lasting impression attracting locals & tourists alike, leading to better retention and recall of the advertisement.

What better way to stand out in a sea of competition than to have your brand floating on our digital billboard boats! Our platforms lead the out-of-home industry in outstanding dwell times, innovation, and mobile digital advertising. 

Creativity is not just what we do, it is who we are! Click here to schedule a consultation with one of our sales representatives.

Rev Up Your Outdoor Advertising for the New Year in Tampa Bay

Hey there, beautiful people! New Year, New Possibilities, right? Today we are going to talk about the Tampa Bay area, the hidden gem of the Sunshine State! 

Starting with those award-winning beaches, the whole Buccaneer magic, and all these crazy-fun attractions that scream, “Let’s Move!,” it’s no wonder Tampa and St. Pete are crushing it on the 2023 Fittest Cities list.

The Pulse of Tampa Bay

Now, let’s dive into the epicenter of the Tampa Bay area – the beaches! They are not just a tourist hotspot; it’s a lifestyle hub. Yoga, pilates, running, cycling –  you name it, it’s a breeding ground for active living. Resorts like Wyndham Grand offer daily fitness retreat classes giving travelers a taste of Clearwater magic. 

And guess what? Ballyhoo Media‘s been able to put a spotlight on brands right in front of hundreds of active consumers. Picture this: digital billboard boats riding the waves, catching the eyes of all the beach bros and thrill-seekers. And according to an Openai survey, 80% of the respondents made a purchase after seeing a billboard advertisement. From pier runners to beach paragliders, we’ve got the perfect spot to showcase your brand to this on-the-go crowd.

Tapping into Tampa Bay’s Fitness Frenzy

As January rolls around, and it’s all about those “New Year, New Me” vibes. Gyms are buzzing, memberships are soaring by over 12%, and apps like ClassPass are your fairy fitness godmother. Local gems like Fit4Mom encourage an active lifestyle without veering from your normal routine. What better way to reach locals than by partnering with life-sized displays right where they live and play.

Ready to get your brand in front of an active audience? Ballyhoo Media is the only mobile outdoor billboard advertising agency operating daily from the coast from Clearwater to St. Pete Beach. 

If you’re interested in seeing how your message can ride the wave across Tampa Bay on our epic platforms, reach out to us here. 

Exploring Tampa Bay’s Holiday Trends and Out-of-Home Advertising

The vibrant Tampa Bay area is Florida’s best-kept secret. Surprised? Don’t be! You may have a preconceived idea of what the region used to be—sleepy, quaint, and laid-back. This perception couldn’t be farther from the truth. Below, we’ll quickly bring you up to speed on one of Florida’s fastest-growing areas. And explain why the holidays are the perfect time of the year to put your brands in front of audiences across the region with Ballyhoo Media’s unique out-of-home advertising.

Tampa Bay Today

The Tampa Bay metropolitan area includes cities like Tampa, St. Petersburg, St. Pete Beach, and Clearwater. It is the 17th largest metro area in the US. Brands and advertising agencies should be aware that within the last year, the region led the State in buying power, retail sales, food sales, and bank deposits. It has the largest consumer market in Florida.

The region has undoubtedly outgrown its “Sleepy Town” reputation. In the present day, its local cities host lively events, including Gasparilla, Florida’s largest Pride celebration, the Firestone GrandPrix, and so much more. It’s also home to major sporting organizations like the Tampa Bay Buccaneers, the Tampa Bay Rays, and the Tampa Bay Lightning.

The Tampa Bay Charm

Each city within the Tampa Bay region has a unique appeal and charm that attracts tourists from near and far. Did you know St. Petersburg holds the Guinness World Record for the most consecutive days of sunshine with an impressive 768 day-stretch? The “Sunshine City” is a vibrant, close-knit arts and culture community home to world-famous museums and independent galleries. It is consistently ranked as a top arts and culture destination among cities its size. Moreover, St. Pete Beach, not to be confused with St. Petersburg, was named by Forbes among its “Best Places to Travel in the US” for 2023. TripAdvisor also named it the #1 beach in the US for 2021. To further showcase how significant this region is, Clearwater was ranked #6 on TripAdvisor’s list of “Top Trending Destinations in the US” for 2022.

Advertisers will be glad to know that the Tampa Bay region has a little something for everyone. As a state treasure, it’s known for being a perfect fusion of thrills, culture, and relaxation! Whether that means visiting the theme parks in Tampa, dining on the St. Pete Pier, or laying out on the sandy Clearwater beach– Ballyhoo Media knows precisely how to target locals and tourists in the area.

OOH Done Different

The Tampa Bay region has hundreds of billboards that offer traditional and digital outdoor advertising. But why blend in when you can make waves? Ballyhoo Media is the only water-based media agency operating along the coast, earning millions of impressions. Our dynamic platforms have the longest dwell times in the industry, leaving target audiences with a lasting impression. With the waterways being a big draw to the area, we’re the experts in standing out in a sea of competition!

Unveiling Tampa Bay’s Vibrant Holiday Spending Habits

As the season approaches, Tampa Bay’s spending habits take a spirited turn. From the cheerful streets of St. Petersburg, adorned with twinkling lights and bustling with holiday markets, to Clearwater’s coastal charm enhanced by seasonal events, the region embodies a captivating blend of celebration and community. The shopping culture thrives, drawing in tourists seeking unique finds and fostering a strong sense of local support. Initiatives like the Shop Local Movement and the Keep St. Pete Local take center stage, boasting over 700 local businesses and encouraging residents to invest in their community while satisfying their needs.

The Tampa Bay area averages about $2.1 billion from restaurants and about $820K from retail annually. According to the National Retail Federation (NRF), Americans spend approximately $1,000 on Christmas. From that budget, roughly 70% of it goes directly toward gifts. As the holiday season quickly approaches, more people begin gift planning and researching retail sales ads.

Why is this important? Insight into shopping trends can help when planning the type of OOH advertising that is most effective for your target audience. According to the OAAA Harris Poll for holiday shopping intent, 78% of consumers agree that OOH ads are useful.

And let’s not forget the snowbirds that return to Tampa Bay during the holiday season. The population is estimated to be 5% higher in winter due to snowbirds, with Clearwater being one of the more popular destinations. In 2019, it’s estimated these visitors made a $95 billion impact on the Florida economy. It goes to show – that putting brands in front of audiences along the coast can make a significant impact during the holiday season.

Let’s get to work – Advertising in Tampa Bay

Tampa Bay’s dynamic transformation from its once sleepy reputation to a bustling, diverse metropolis is a testament to its thriving economy and vibrant cultural scene. Ballyhoo Media’s innovative approach to out-of-home advertising, particularly its distinctive water-based platforms, stands out in a sea of traditional billboards, allowing advertisers to connect with a diverse and engaged audience.

In essence, Tampa Bay is not just a geographical location; it’s where culture, commerce, and community intersect. Advertisers tapping into the Tampa Bay area’s unique charm and spending habits have the chance to create lasting impressions and foster connections with an audience that appreciates innovation and local authenticity. As we navigate the exciting landscape of Tampa Bay, Ballyhoo Media’s innovative OOH advertising creates a compelling narrative for brands seeking to make waves in this vibrant market.

Advertising During the Holidays on the Washington State Ferry

The Emerald City is home to lush forests, tech giants, military activity, culture, and holiday cheer! The holiday season in Seattle is a time for festive giving and bustling activity. Amidst this vibrant atmosphere, the Washington State Ferry remains the heartbeat of Seattle, moving over 90% of Western Washington’s residents. With the holiday season on the horizon, it is the most wonderful time of the year for out-of-home advertising, retail marketers, and consumers alike.

Benefits of Ferry Advertising during the Holidays

During the winter, ferry commuters represent a diverse array of individuals, including businessmen/women, tourists, university students, and families. Over 67% of riders commute for weekend recreation & shopping, and 75% of riders commute to work or school during weekdays. This makes the Washington State Ferry system an integral part of the daily commute within the region. 

Moreover, proximity to high traffic destinations such as Westlake Center, Seattle Premium Outlets, SEA, and Princess Cruises allows advertisers to amplify their impact by staying with audiences before holiday shopping and after their daily commute. The high visibility of these campaigns ensures widespread reach among ferry-goers, making it a no-brainer for businesses. 

Why is this important to advertisers? Advertising on the WSF offers a unique advantage: a captive audience. The average trip time one-way along a popular route such as Bainbridge Island to Seattle is roughly 45 minutes. This extended dwell time onboard provides ample exposure to advertisements. 

Seattle ranked 3rd for highest median income after housing costs amongst other major cities in the U.S, boosting its rank in purchasing power. According to E-commerce Intelligence’s study, Seattle residents are the 9th most generous US city at Christmas. Allotting roughly 34% of their monthly income, approximately $2,112 towards gift giving. 

Seattle’s Holiday Season

Seattle is known for its full range of holiday merriment, including its Christmas Ship Festival, Winterfest, theater plays, and winter outdoor activities. In December of 2022, over 1.8 million passengers flew into the Seattle-Tacoma International Airport for the holiday season. To maximize impact, campaigns can incorporate festive themes increasing relevancy and evoking the holiday spirit! Limited-time offers and interactive campaigns can engage passengers, fostering a memorable experience that resonates beyond their ferry ride. According to the OAAA Harris Poll for holiday shopping intent, 78% of consumers agree that OOH ads are useful. Not sure where to start? We can help with that.

Advertising on the Washington State Ferry with Ballyhoo

There are hundreds of billboards throughout Seattle. However, only one company, Ballyhoo Media, operates OOH advertising on the ferry system that moves with active audiences and out-of-this-world dwell times. Offering a wide variety of campaign placement in the terminals, loading zones, onboard, and digitally there is plenty of room for creativity! By leveraging this unique platform, companies can sail towards a successful and a memorable holiday season. Ready to dominate the holiday’s? Click Here to speak with a rep today! 

Harnessing the Influence of Digital Billboard Boats in North Miami and Fort Lauderdale

Creating a strong and captivating presence is crucial for success in the dynamic world of high-end fashion. One of the most impactful and innovative ways to showcase your luxury brand is through digital billboards! When it comes to strategic placement, North Miami and Fort Lauderdale stand out as prime locations. In this post, we’ll explore why this region, added with Ballyhoo Media’s digital billboard boats and fins, offers an unparalleled opportunity for advertising high-end fashion.

An Audience Ready to Splurge during the Holidays

As the holiday season approaches, a staggering 75% of shoppers are planning to indulge in luxury purchases and 78% of consumers agree that out-of-home ads are useful. North Miami and Fort Lauderdale, with their affluent and diverse population, present a golden opportunity to connect with consumers eager to splurge on high-end fashion items. Digital billboards strategically positioned in key areas ensure that your brand is top-of-mind during this festive season of extravagant spending.

What’s more, 87% of shoppers find ads about savings relevant and 86% are spending more or the same amount on holiday travel this year. With our screens, we can effectively communicate your brand’s promotions and discounts, enticing potential customers to explore your high-end fashion offerings. This relevance in advertising ensures that your brand remains in the forefront of consumers’ minds, especially during a season when shopping for deals is a top priority.

Lifestyle and Leisure:

North Miami and Fort Lauderdale are not only popular among locals but also attract a significant number of tourists throughout the year. Events like Miami Fashion Week, Art Basel Miami, Fort Lauderdale International Boat Show, and more, draw a global audience interested in fashion, arts, and luxury. By strategically placing digital billboards in proximity to these attractions, your high-end fashion brand can gain exposure to a diverse and international audience, enhancing brand visibility and recognition. With Ballyhoo’s captivating screens, we ensure brands are presented in the most enchanting way possible to keep audiences engaged.

Strategic Locations for Maximum Visibility

From busy city centers to waterfront homes, your advertisements will be seen by thousands, if not millions, of potential customers daily with Ballyhoo Media’s out-of-home advertising. This exposure is invaluable in creating brand awareness and driving foot traffic to your stores or online platforms. From the upscale Brickell City Center to the trendy Miami Design District and the renowned Bal Harbour Shops, your brand will be showcased in the heart of the region’s fashion scene. Additionally, locations like Las Olas Boulevard, Galleria Fort Lauderdale, and the Gallery at Beach Place ensure that your advertisements reach the right audience in key shopping districts.

In fact– the South Florida community takes shopping very seriously. Domestic and international travelers are known to visit area shopping centers and mega-malls. The Galleria at Fort Lauderdale, accessible by car or Water Taxi, reflects the city’s upscale style. In contrast, Las Olas Boulevard, known as Greater Fort Lauderdale’s “style mile,” boasts independently-owned boutiques featuring couture, jewelry, home décor, art galleries, and specialty gifts.

In the competitive world of high-end fashion, strategic advertising is key to standing out and captivating your target audience. North Miami and Fort Lauderdale, coupled with the expertise of Ballyhoo Media in digital billboard advertising, provide an exceptional opportunity to elevate your brand. From upscale shopping districts to exclusive waterfronts, the audience is immersed in an environment that complements high-end fashion.