A Day of Giving Back with Pelican Harbor Seabird Station
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Recently, over 20 members of the Ballyhoo Media team came together for an unforgettable day of service at Pelican Harbor Seabird Station.
As part of our Blue Beacon Program, which reinvests in the communities we serve, we rolled up our sleeves to help restore critical habitats, clean up the shore, and care for injured wildlife. From sanitizing facilities to feeding the animals, every task was a reminder of the impact we can have when we work together. The team also received a behind-the-scenes tour, where we gained a deeper understanding of the incredible work Pelican Harbor does to rehabilitate and protect South Florida’s seabirds.
One of our highlights of the day was having the rare opportunity to release a rehabilitated laughing gull back into the wild, a powerful reminder for us of why this work matters.
As OOH advertising continues to evolve, brands and media companies are being challenged to show their commitment to their communities. Ballyhoo’s efforts prove that OOH media, especially in waterway transit, isn’t just about ad space, it’s about creating meaningful community engagement.
In the coming weeks, we are launching a new advertising campaign from PHSS aimed at educating the boating community on safe boating practices to ensure they are protecting local marine wildlife.
A huge thank you to Pelican Harbor Seabird Station for the opportunity to support their mission. We look forward to continuing our commitment to protecting our waterways and wildlife!
Floating Films with Ballyhoo Media: Celebrating Hispanic Heritage with “Selena”
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On Thursday September 19, 2024, join us for an unforgettable evening under the stars as Ballyhoo Media, in partnership with Pérez Art Museum Miami (PAMM), presents a special Floating Films event featuring the iconic film Selena in celebration of Hispanic Heritage Month! This family-friendly event will be held on the beach, where you can set up the perfect spot to enjoy the movie and the stunning Miami sunset.
What to Expect:
Bring Your Gear: Whether it’s cozy blankets or lawn chairs, get comfortable on the beach for an outdoor cinematic experience like no other.
Food & Drinks: Don’t worry about packing snacks—there will be food and drinks available for purchase throughout the event.
But that’s not all! Explore the unique Xican-a.o.x. Body exhibition inside the PAMM galleries, where you’ll find powerful works from artists who identify as Mexican American, Chicana/o, Xicanx, Indigenous, Latinx, Black, Brown, and Queer. This dynamic exhibition is a celebration of culture, identity, and heritage.
Event Schedule:
5–8 PM: Enjoy happy hour drink specials before the movie begins.
7–9 PM: Get ready for the main event—the screening of Selena.
9 PM: Wrap up the night by exploring the galleries before they close.
Access to the PAMM terrace and beach for the movie screening is free with an RSVP, so be sure to reserve your spot early! If you want to explore the galleries as well, museum admission is free for members and $18 for adults.
Seaworthy Collective Partners with Ballyhoo Media to Expand Marketing Reach and Highlight BlueTech Innovation
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Miami, FL — September 13, 2024—Seaworthy Collective, a Miami-based nonprofit that supports current, aspiring, and underrepresented entrepreneurs driving innovation for ocean and climate impact (AKA BlueTech), announces a new partnership with Ballyhoo Media. Through this collaboration, Ballyhoo Media will provide Seaworthy Collective with in-kind advertising space through its C-Program, significantly enhancing Seaworthy’s marketing efforts and expanding its reach across South Florida.
The partnership will allow Seaworthy Collective to spotlight its fifth cohort of innovative startups and its partners by leveraging Ballyhoo Media’s platforms to promote key initiatives and events. Ballyhoo Media is an ideal partner for Seaworthy Collective, given its shared mission to protect and regenerate the ocean through innovation, education, and advocacy. Their combined efforts will drive awareness, inspire action, and support the development of sustainable solutions.
“Our partnership with Ballyhoo Media is not only continuing to grow visibility for both Seaworthy Collective and our startups’ work, but also leading to tangible opportunities for startups to deploy their much-needed solutions in our regional waterways. This combination of raising awareness of ocean and climate impact innovation while providing catalytic pilot opportunities further reinforces South Florida’s status as a leading BlueTech hub. Every time you see a Ballyhoo boat on the water, you’ll also see critical solutions for pollution, greenhouse gas reduction and removal, or coastal resilience and adaptation at work!” – Daniel Kleinman, Founder and CEO at Seaworthy Collective.
Ballyhoo Media is committed to environmental stewardship, demonstrated through its various community and environmental programs, including the Blue Beacon, The C-Program, R.E.E.F Program, and the 10% for the Water Program. These initiatives underscore Ballyhoo’s commitment to sustainability and community engagement, making them an excellent partner for Seaworthy Collective.
Recently, Ballyhoo completed a water testing pilot program with Miami Waterkeeper, which revealed that 20% of the tested areas did not meet environmental standards. This finding highlights the critical importance of public-private partnerships in driving impactful community programs and the ongoing need for efforts in water preservation.
“We’re extremely excited to partner with Seaworthy Collective because their passion for protecting our oceans and empowering communities aligns perfectly with what we stand for at Ballyhoo, to champion environmental sustainability and community engagement. By working together, we can make an even bigger impact on preserving our waterways and ensuring a sustainable future for the places we all love.” – Helen Roldan, Director of Communications and Public Affairs at Ballyhoo Media.
About Seaworthy Collective
Seaworthy Collective is a 501c3 nonprofit that supports current, aspiring, and underrepresented entrepreneurs driving innovation for ocean and climate impact (AKA BlueTech). Our mission is to make BlueTech accessible and inclusive; bringing all hands on deck via programs to co-create and grow early-stage startups, build regional capacity, and educate our community.
We empower Sea Change Makers – diverse founders leading profitable and planet positive businesses addressing pollution, coastal resilience and adaptation, as well as greenhouse gas reduction and removal. Based in Miami, our local and global community generates scalable solutions for 71% of the planet (our ocean) to regenerate 100% of the planet.
Learn more at SeaworthyCollective.com
About Ballyhoo Media
The water is full of potential that’s yet to be explored. Ballyhoo Media is a family-owned media company that is revolutionizing the way we live, experience, and communicate on the waterways. Founded by a love for the oceans, Ballyhoo encourages brands to build stronger connections with the communities they advertise in. Through our waterway media platforms, we specialize in curating OOH and experiential campaigns that make a splash, with brands both big and small. With our nationwide network of vessels coast-to-coast, we specialize in creating the biggest outdoor and experiential activations on the water, including vessel-wraps, ferry dominations, digital billboard boats, water taxi fins, watch parties, movie nights, live concerts, and more! At every opportunity, we have a commitment to protect our waterways. That is why at Ballyhoo, we make preservation, conservation, and sustainability our priorities. Learn more at ballyhooboats.com
Press Release: University of South Florida Partnership
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Tampa Bay Beaches, FL – Ballyhoo Media continues to redefine the out-of-home advertising industry by placing a strong emphasis on its sustainability efforts.This past month, Ballyhoo joined forces with researchers from the Center for Ocean Mapping and Innovative Technologies (COMIT) at USF’s College of Marine Science and The International SeaKeepers Society to install data loggers on its digital billboard boats. This collaboration aims to support the Seabed 2030 Program, a global initiative dedicated to mapping the ocean floor for a sustainable future.
Aligned with the United Nations Decade of Ocean Science for Sustainable Development, this groundbreaking partnership will harness the potential of Ballyhoo Media’s fleet of digital billboard boats to gather essential data. This data will not only drive scientific research but also pave the way for lasting solutions to Florida’s environmental challenges.
By delving into seabed studies, scientists anticipate gaining deeper insights into the impacts of climate change on waterways and identifying at-risk marine habitats. Despite progress, as of May 2023, only a quarter of the ocean floor has been mapped. The ambitious goal of the Seabed 2030 project is to achieve comprehensive mapping by 2030, enhancing our understanding of the world’s oceans and supporting sustainable marine resource management.
Underpinning these efforts is Ballyhoo’s Blue Beacon program, launched last year. This dedicated division is committed to championing environmental technologies and initiatives, including carbon offsetting, water testing, and cleanup campaigns.
Reflecting on Ballyhoo’s journey, Helen Roldan, Director of Communications & Public Affairs, remarked, “Since our inception in 2016, Ballyhoo has been at the forefront of promoting environmental awareness and education through our digital screens. Our involvement in the Seabed 2030 program, an integral facet of our Blue Beacon Program, signifies our unwavering commitment to driving tangible progress in ocean sustainability. We take immense pride in contributing to this transformative endeavor.”
Launched at the UN Ocean Conference in 2017, the Seabed 2030 program involves equipping data logging technology integrated into boats’ navigation systems. Every two months, the University of South Florida will collect and integrate data from Ballyhoo Media’s boats into the Seabed 2030 database, enhancing the understanding of Tampa Bay Beaches’ seafloor ecosystems.
“The International SeaKeepers Society is thrilled to partner with Ballyhoo Media in the Seabed 2030 project,” said Katie Sheahan, The International SeaKeepers Society’s Citizen Science Manager. “SeaKeepers is proud to continue our mission of protecting and advocating for our oceans. With Ballyhoo’s involvement in the Seabed 2030 project, we will be better equipped to map Florida coastlines and contribute valuable data to this initiative.”
“Ocean depth collected by boats in the crowdsourced bathymetry program helps to produce better nautical charts for safer maritime navigation,” remarked Dr. Mark Luther, Associate Professor of Physical Oceanography at the University of South Florida.
The data collected through Seabed 2030 holds the potential to bridge scientific research gaps, enhance navigational safety, identify hazards, and support ocean scientists and mariners. This endeavor is made possible through the generous support of the Nippon Foundation and the General Bathymetric Chart of the Oceans (GEBCO).
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ABOUT BALLYHOO MEDIA
The water is full of potential that’s yet to be explored. Ballyhoo Media is a family-owned start-up that is revolutionizing the way we live, experience, and communicate on the waterways. Founded by a love for the oceans, Ballyhoo encourages the community to build stronger connections with our natural environment through branded activations, unique events, public service announcements, and local partnerships. We take action to make preservation, conservation, and sustainability our priority with every opportunity. In 2023, Ballyhoo launched its Blue Beacon program, a branch of the company focused on environmental initiatives such as environmental technology, carbon-offsetting, water testing, clean-ups, and more. Learn more at https://ballyhooboats.com/
ABOUT THE INTERNATIONAL SEAKEEPERS SOCIETY
The International SeaKeepers Society is a not-for-profit 501(c)(3) organization that facilitates oceanographic research, conservation, and education through direct involvement with the yachting community. Providing educational resources and hands-on marine science experiences to students is the primary focus for ensuring the wellbeing of our planet. SeaKeepers enables the yachting community to take full advantage of their unique potential to advance marine sciences and raise awareness about global ocean issues. Founded in Monaco in 1998, The International SeaKeepers Society has been supporting ocean conservation through direct involvement with the yachting community for twenty-five years. What started as a data collection program aboard select luxury yachts, has evolved to engage thousands of participants annually with at-sea and coastal programming. Today SeaKeepers’ mission is focused on the DISCOVERY Yacht Program which comprises Scientist-Led Expeditions, Citizen Science, Educational Outreach, and Community Engagement. SeaKeepers is a catalyst working with governments, scientists, institutions, and other marine organizations to further its mission and support sensible, achievable marine protection and restoration. Activities take place globally through the efforts of headquarters based in the United States with offices located on the east and west coast, and international representation in Singapore, the United Kingdom, and the South Pacific. For more information, please visit www.seakeepers.org.
ABOUT SEABED 2030
A collaborative project between The Nippon Foundation and the General Bathymetric Chart of the Oceans (GEBCO), Seabed 2030 seeks to inspire the complete mapping of the world’s ocean by 2030, and to compile all the data into the freely available GEBCO Ocean Map. Seabed 2030 is formally endorsed as a Decade Action of the UN Ocean Decade. https://seabed2030.org/faq
ABOUT THE CENTER FOR OCEAN MAPPING AND INNOVATIVE TECHNOLOGIES AT THE UNIVERSITY OF SOUTH FLORIDA
The Center for Ocean Mapping and Innovative Technologies (COMIT) is a 5-year, $9 million cooperative agreement between the National Oceanic and Atmospheric Administration’s (NOAA) Office of Coast Survey and the University of South Florida’s College of Marine Science which launched in 2020. One of COMIT’s primary programs is its crowdsourced bathymetry initiative called ‘Crowd the Bay’ which seeks to mobilize volunteered depth information from mariners in and around Tampa Bay, Florida. The University of South Florida, a high-impact research university dedicated to student success and committed to community engagement, generates an annual economic impact of more than $6 billion. With campuses in Tampa, St. Petersburg and Sarasota-Manatee, USF serves approximately 50,000 students who represent nearly 150 different countries. U.S. News & World Report has ranked USF as one of the nation’s top 50 public universities for five consecutive years, and this year USF earned its highest ranking ever among all universities public or private. In 2023, USF became the first public university in Florida in nearly 40 years to be invited to join the Association of American Universities, a prestigious group of the leading universities in the United States and Canada. Through hundreds of millions of dollars in research activity each year and as one of the top universities in the world for securing new patents, USF is a leader in solving global problems and improving lives. USF is a member of the American Athletic Conference. Learn more at www.usf.edu.
Growing Together: Small Business Grant
Applications are now open for the Growing Together: Small Business Grant (2023)!
Continue readingClean Miami Beach
Problem:
Marine life in Biscayne Bay started suffering from a lack of oxygen caused by pollution, fertilizer runoff, seagrass bed die-offs, and high temperatures. Thousands of fish started dying in the area and the rest soon suffered the same fate.
Solution:
As part of the marine community, the team at Ballyhoo Media felt the responsibility to help the city of Miami by raising awareness about the consequences of climate change as well as inviting Miami locals to take action and tackle the problem. We were first able to spot and report dead marine life to nonprofit organizations as our captains were out in Biscayne Bay every day. But we couldn’t stop there, we wanted to teach our community about the Biscayne Bay problem and create awareness, so we partnered up with big nonprofit organizations like Surfrider Miami, Oceana, and Clean this Beach Up used our voice (a 60 ft digital floating screen) to help initiate conversations among locals, and eventually brought people together to beach and bay cleanups. Raising awareness and spotting and reporting was only one part of the solution. Ballyhoo Media team also decided to get out there, get dirty, and take action by volunteering with Clean Miami Beach to help clean up trash and nondecomposable materials from the shoreline.
Results:
Restoring an entire area of the reef is no easy work, and it is certainly not the responsibility of one single man. Instead, it is the duty of everyone who is living in the area of Miami to help restore it and prevent it from future damage. However, Ballyhoo Media’s efforts to create awareness of the issues, sending a call to action in partnership with nonprofit organizations, and being part of the bay and beach clean-ups resulted in more people taking action and being more informed of the Biscayne Bay problem creating environmental awareness.
Thank you @ballyhoomedia for coming out yesterday. 🙌 You guys are awesome!
SendIt4TheSea
Problem:
As ecosystem problems in Biscayne Bay kept occurring, seagrass beds and marine life started to die off. Sendit4theSea, a nonprofit organization dedicated to preserve and restore marine ecosystems, decided to host more beach and bay clean-ups. They knew they could not do everything themselves and that the help of volunteers was crucial to saving the bay so they needed to spread the word quickly and efficiently around Miami.
Solution:
Ballyhoo Media’s relationship with different nonprofit organizations helped accelerate the process of getting in contact with Sendit4theSea and provide them with help in spreading the word around. Ballyhoo Media ran an advertising campaign calling everyone in Miami to volunteer in the Biscayne Bay clean up that took place on December 27th, 2020. The digital campaign showed a brief summary of past cleanups and the amount of trash collected during them. The screen also showed motivational messages for volunteers at the event itself that read “Be the solution to the pollution” and “Sea the change”, both intending to motivate volunteers during the clean up and actively be part of the event.
Results:
With the help of around 200 volunteers, more than 2,477 lbs of garbage were removed from water and park areas. Ballyhoo Media’s efforts to call others to participate not only incentivize people to be part of the event, but it also created tracking in social media in which users showed their love by posting us, tagging us or commenting on our social media platform.
“We’ve received some great feedback and images from clients and friends who have seen the boat in the water and along the bay. I feel it's been a really great marketing tool for us so far!”
- Mike Risco, COO.
Surfrider
Surfrider’s Clean Water Initiative strives to protect water quality in local waterways and reduce pollution so it is safe to surf, swim and play in the ocean. The Blue Water Task Force (BWTF) is The Surfrider Foundation’s volunteer water quality monitoring program.
Everyone should have access to clean water to surf, swim and play in.
The Surfrider Foundation Miami Chapter is taking a multi-tiered approach to tackle ocean pollution problems. We are testing the waters for bacteria, raising public awareness and finding real solutions to ocean pollution; solutions that restore healthy watersheds, protect local water supplies and keep pollution from reaching the ocean.
The main goal of the Surfrider Miami BWTF program is to fill in data gaps, improving the public’s knowledge of the safety of their beach water. As of 2020, water samples are being collected weekly at 10 locations, from Key Biscayne to Sunny Isles Beach.
Thank you Ballyhoo Media for assisting in the mission for cleaner water and healthier beaches
