Problem:  
The Spot is a local barbershop in Miami, FL designed to be a true gentleman’s experience and a hideaway from every man’s day-to-day hustle. With the opening of multiple new stores around the city, they needed to establish clientele at its new stores while simultaneously boosting clientele in its original locations. To achieve both these goals, they wanted to create a unique and catchy advertising campaign for customers to recall their brand quick and choose them as their first barbershop choice.

Solution:
We ran creative advertising in both static and video formats in the areas that mattered the most! Our routes in both Downtown Miami and Miami Beach cover a total of 6 of The Spot’s most visited locations so Ballyhoo Media was able to cast a net throughout Miami and bring people into their locations. Making an influence in the community and of course, getting their name out there. 

Results:
Additionally from managers telling us how excited they were to see our ad on the boat,  having one barber post in his social media account a picture of himself with the boat in the back,  and half of our staff starting to go to The Spot (possibly motivated by the complimentary drinks they serve),  the buzz began to grow and Ballyhoo Media was recognized to be a great marketing tool to drive traffic to The Spot’s local stores. Helping them increase their sales and create more relationships with clients

Problem:
Yes, you guessed it. Another campaign initiated due to Covid- 19. But just like all the other ones, it is a happy campaign! In a summer unlike any other,  as people kept on quarantining and numbers of covid cases were not going down, Miamians started feeling hopeless and unmotivated, so Stella Artois decided it was time to send out a positive message and bring some positivity into the city! They released the “You’re Not Too Far From The Life Artois” campaign to remind everyone that opportunities to take advantage of the summer were endless and that everyone could still turn canceled vacations into daydream staycations. Stella Artois’ goal was to share that message with the Miami locals and intensify their strong relationship with its audience.

Solution:
Our platform provided Stella Artois with a unique channel to spread the message around the area of Miami. Being a mobile platform, our screen is able to be seen from the beaches and walking paths as well as residential buildings and hotels. Our non-reflective screens make ads easily visible from high-end residential buildings which was the perfect fit for the campaign. 

Results:
While the COVID-19 pandemic prevented many people from going outside, and OOH billboards on highways and bus stops were less visible, our platform was able to sail through the waterways of both Downtown and greater Miami meeting Stella Artois’s goals without having to wait for anyone to leave their homes. We were able to remind people that they could still embrace the summer version of themselves and invite them to daydream to a place of total bliss.

The boats also cruised by more than 25 waterfront restaurants that had recently been provided with additional outdoor space, which gave Stella Artois the opportunity to both show off their message and raise a toast with restaurants and restaurants’ clients.

Challenge :
Twitter is all about personal expression and creating positive social movements using its users’ tweets. After noticing its users expressing growing mask-wearing fatigue on its platform, Twitter decided to launch a campaign in some of the major cities in the US, including Miami and Miami Beach to remind people to wear a mask while going on in public and promote positive habits but they wanted to make an impact and show the tweets in a powerful and impactful way.

Solution:
Tweets became billboards. Using our floating digital billboards in Miami, Twitter showed tweets like “think of a mask as a bikini for the face” or “so…is hey nice mask the new pick up line?”. Twitter’s campaign intended to reach users where other OOH brands could not and uniquely engage the Miami crowd while showing as many tweets as possible. In Ballyhoo Media’s platform, you can interchange content within the same time slot so Twitter was able to show multiple tweets made by different users in a unique and eye-catching way!

Ballyhoo Media provided a powerful way to show messages and created a unique experience when showcasing Twitter’s community-minded content, engaging it’s users that soon started to share the billboard’s tweets in social media, reinforcing the brand, and driving attention.

Results:
Beachgoers, drivers, those working from home, and those who decided to walk around the Downtown Miami area experienced and engaged with Twitter’s ads and share them on social media. Also, Twitter’s efforts to combat “caution fatigue,” created a buzz in the press and our untraditional platform was featured on multiple different media outlets!