While FLIBS is a star during Fall, Fort Lauderdale is home to so many things, and it is rapidly growing beyond a tourism-based economy.
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Impact, Influence, and Connecting your Brand to the Masses
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Ballyhoo Media and The International SeaKeepers Society Join Forces to Advance Climate Research in South Florida
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David Beckham’s Haig Club and Ballyhoo Media are making a splash by hosting the World Cup’s most anticipated watch party in true Miami fashion– presenting a unique opportunity to view the game on the sand with massive 60 ft floating LED screens.
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Problem:
Puerto Rican singer Anuel AA was releasing a new album during peak times of COVID-19. As it is expected, in order to promote the release of a new album, a concert or party is held to make the big announcement and to share some of the new songs of the album. However, in times of COVID, no parties or concerts were allowed in the city of Miami.
Solution and Result:
To promote Anuel AA’s new album Emmanuel, Ballyhoo Media was able to build a mobile concert venue on the water. Sourcing stages, professional audio and a crew of videographers we created a unique experience with DJ, performers, and digital screens. After the concert, the record label and Anuel AA’s closest family , friends and celebrities used the boat’s screen to congratulate their loved one on the album release. This personal message made up for an emotional experience that took place uniquely on the water and stayed in the memory of the artist and his family and friends forever.
Problem:
Let’s face it, Covid SUCKED. We couldn’t go movies, restaurants. But that’s where we
With the COVID-19 pandemic breaking out at the peak of the summer, people stopped going to their favorite restaurants, clubs, malls and cineplexes. Families around Miami started feeling like there was not much to do and with their kids taking online classes and staying at home for the entire day, boredom started increasing in the city. On top of that, COVID-19 cases were not forecasted to decrease anytime soon which caused even more feelings of uncertainty and disappointment.
Solution:
To keep the community together and entertained, while encouraging them to stay outside during the pandemic, Ballyhoo Media hosted a movie night experience on the water with our custom-designed LED screen boats! This was an opportunity for the community to enjoy a special evening on the water while staying safe during the pandemic.
Results:
More than 450 people showed up for this unique experience. The event garnered social media and press buzz for Ballyhoo Media all around Miami. This immersive experience helped the community forget about their troubles and enjoy the beautiful weather of Miami again in a safe and unique way!
Dior’s activation took over the waterfront during Art Basel, Miami’s most prestigious annual event. Miami’s waterways are the lifeblood of the city with its hottest hotels, restaurants, bars, and events along the waterfront. Bringing together Basel’s most influencial people with Van Dutch, a leader in luxury yachts, Dior, was able to capture the attention of millions.
In a City surrounded by water, Dior will have their branded boats docked out front of the trendiest restaurants, clubs, and waterfront mansions. Dior will be seen from hotel rooms and from the roadways. Create the most memorable campaign with the activation being the staple of Art Basel. Own the waterway and let the conversation travel throughout all of Miami.
