Panthers fans were in full force on their way to the parade this weekend using Fort Lauderdale Water Taxi
For the first time in franchise history, the Florida Panthers won the Stanley Cup! And in true Ballyhoo fashion, it only took our team approximately 30 seconds before we celebrated on our corporate chat (can you tell we are headquartered in South Florida?)
Of course, the second we knew there would be a parade, we could not wait to find out what the location would be.
With our digital billboards along the beach and the New River in Fort Lauderdale, we hoped the celebrations called for a route by the water.
To our delight, the Panthers announced the parade would take place along the beach!
Not long after the news was announced, we started to receive calls from our partners who wanted to reach fans.
And luckily — through our partnership with Fort Lauderdale Water Taxi, we were able to provide our clients with the perfect solution to advertise to fans directly on the parade route.
Within a short window, our digital screens were programmed to run all of our clients, specifically targeting Panthers fans.
And yet again, in true Ballyhoo fashion, our team didn’t just talk the talk. We attended the parade, celebrating with our new champions and cheering on our clients in person.
We’re proud to have been part of this historic day. Go Panthers!
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Author: Helen Roldan, Director of Communications and Public Affairs @ Ballyhoo Media
Campaign Photos
