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SURFRIDER

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Client

Surfrider

Market

Miami

Platform

Digital Boats

Target

Preserve Our Oceans

Saving beachgoers from trash and poor water quality.

Surfrider’s Clean Water Initiative strives to protect water quality in local waterways and reduce pollution so it is safe to surf, swim and play in the ocean. The Blue Water Task Force (BWTF) is The Surfrider Foundation’s volunteer water quality monitoring program.

Everyone should have access to clean water to surf, swim and play in.

The Surfrider Foundation Miami Chapter is taking a multi-tiered approach to tackle ocean pollution problems. We are testing the waters for bacteria, raising public awareness and finding real solutions to ocean pollution; solutions that restore healthy watersheds, protect local water supplies and keep pollution from reaching the ocean.

The main goal of the Surfrider Miami BWTF program is to fill in data gaps, improving the public’s knowledge of the safety of their beach water. As of 2020, water samples are being collected weekly at 10 locations, from Key Biscayne to Sunny Isles Beach.

Two boys in beachwear with a Volunteer Cleanup Crew bucket walk on sand near people lounging under umbrellasBeachgoers gather under a blue Surfrider Foundation canopy near umbrellas and chairs
Beachgoers view a boat on the ocean displaying an "OCEAN WATER QUALITY" outdoor advertising sign; shirts read "CLEAN WATER HEALTHY BEACHES.Outdoor advertising on a boat displays Miami beach water quality ratings to swimmers and sunbathers near shore, with people raising hands in foreground.

Thank you Ballyhoo Media for assisting in the mission for cleaner water and healthier beaches

Three men in casual t-shirts and sunglasses hold black cups, smiling outdoors by greenery, evoking outdoor advertising lifestyle visuals.
Four men pose on a beach as swimmers enjoy the ocean and a floating outdoor advertising sign promotes International Surfing Day, June 16, 2018.

How we're stopping the problem

Bringing the attention of pollution and poor water quality to the beach