Author: Helen Roldan, Director of Communications and Public Affairs @ Ballyhoo Media
Nike’s latest campaign is an ode to unapologetic athletes and their remarkable achievements. Celebrating the relentless spirit of athletes, it was perfectly timed with the recent Olympics in Paris.The campaign, titled “Winning Isn’t for Everyone,” kicked off last month and features an array of star-studded athletes like Giannis Antetokounmpo, LeBron James, Sha’Carri Richardson, and A’ja Wilson. It runs through the beginning of September.
For this campaign, Nike was selective with the cities chosen to feature its ads, with Miami standing out as one of its main locations. Throughout the campaign, Ballyhoo’s digital billboard screens have provided same-day changes to complement the dynamic nature of this activation.
So, why did Nike decide to run on our floating screens? It all comes down to location, quality, and nonstop coverage.
Florida had one of the highest numbers of athletes across all states at the 2024 Olympics, and ended the games with 22 medals, second only to California. Many of the thirty-seven Olympians from Florida came from Miami-Dade and Broward counties. This highlights our state’s vibrant sports culture and makes Miami an even more fitting location for Nike’s campaign.
Our floating screens have served as the perfect canvas with an amazing backdrop of South Florida, showcasing Team USA’s moments of triumph while reaching a wide and engaged audience.
