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5 Reasons to Consider Miami Billboard Advertising for Your Health and Fitness Brand
Miami is home to some of the world’s most beautiful beaches and people. Everyone in the 305 understands that “summer bodies” are not just made in the winter but celebrated year-round.
With skin comes confidence and Miami is jam-packed with so much of it, that people travel from near and far just to get a taste of Miami living.
Here are 5 reasons you should consider out-of-home advertising in Miami for advertising in health and fitness:
1. Local Visibility
Miami is a picturesque city that the world can’t get enough of. From North Beach to Key Biscayne and inland, people crave the Miami sun.
As you walk down South Beach, you quickly realize everyone feels like a celebrity. It’s hard not to when you’re surrounded by confidence and beautiful views. Not to mention – there are literal stars that walk up and down Miami streets! And all of these folks have one thing in common – they are making sure to take in the sights, yes– even including all of the advertising in the area.
Increase your brand’s exposure among attentive consumers. Not only will your advertisement reach Miami locals it will also be seen by tourists who are looking for a hotel gym during their stay.
2. Hyper-local Targeting
There are hundreds of gyms sprinkled throughout Miami that range in size, price, and specializations. Placing billboards strategically near a gym’s location or in areas with high foot traffic can specifically target an active audience. For instance, placing billboards near business districts or residential areas can attract potential customers who live or work nearby, encouraging them to visit your gym. Lucky for you, Ballyhoo Media is the only media company that operates in several high-traffic areas within a day. According to Disterlly Marketing, people who only travel 3.7 miles or less to their gym are more likely to go consistently. With the use of geo-fencing technology, brands can tailor their messaging to suit a hyperlocal audience.
3. Miami Prioritizes Health
Miami is the epitome of doing the most. With the best nightlife, art scene, food, you name it. So it is no surprise that Miami was ranked the healthiest city three years in a row. A healthy lifestyle is a priority in Miami and it’s directly reflected with hundreds of gyms with ranging price points, fitness equipment on the public beaches, health spas, and access to healthy food options. According to the Annual Fitness Index, Miami is one of the fittest cities in the country with great social and physical health habits. For all these reasons, it is the perfect location to promote health and fitness brands.
4. Tourist Hotspot
People come from near and far to soak up the sun and enjoy the year-round tropical vacation weather. The city welcomes over 14 million tourists per year, making it a tourist hotspot. Whether you want to catch a game, grab drinks on Nikki Beach, hit a latin club, or check out art in Wynwood, Miami can satisfy your cravings. The magic city is like no other, a melting pot of cultures and identities, a place where diversity isn’t just celebrated but embraced. It’s a city that welcomes everyone with open arms, inviting them to experience its unique blend of flavors, colors, and rhythms that make it an unforgettable destination.
5. Stand Out from the Competition
Unlike other ads that can be skipped or ignored, billboards provide a continuous presence. A well-designed billboard makes a lasting impression attracting locals & tourists alike, leading to better retention and recall of the advertisement.
What better way to stand out in a sea of competition than to have your brand floating on our digital billboard boats! Our platforms lead the out-of-home industry in outstanding dwell times, innovation, and mobile digital advertising.
Creativity is not just what we do, it is who we are! Click here to schedule a consultation with one of our sales representatives.
