Ballyhoo Media Partners to Transform Washington State Ferry Advertising
We are excited to announce, alongside our friends at Pivot Media Ventures, that we have joined forces with Trans4Media (T4), a renowned transit advertising force in Seattle, Washington, as the exclusive local and national sales representatives for T4. Our goal is to take static and digital Out of Home (OOH) advertising to new heights across the iconic Washington State Ferry (WSF) system. WSF is the largest ferry system in the United States, serving over 24 million riders annually with 22 vessels and 20 terminals.
A Fresh Approach to Ferry Advertising:
Trans4Media President, Jayne Russell, stated, “At T4, we are looking forward to a fresh approach to ferry advertising with our partners aboard the Washington State Ferries. Stay tuned for the addition of cutting-edge large-format digital assets at the new flagship terminal in downtown Seattle. Media planners and buyers can look forward to enhanced materials and expanded resources, ensuring seamless campaign delivery in the vibrant Seattle market.”
Unmissable Opportunities:
Tyler Zlatin, Chief Marketing Officer for Ballyhoo Media, echoed Russell’s enthusiasm, saying, “Trans4Media’s extensive local inventory in Seattle-Tacoma fits seamlessly into Ballyhoo’s portfolio of unmissable, high-impact advertising on the waterways. The ferry system is an incredible canvas for advertising partners, and we’re excited to infuse the latest technology in DOOH alongside Washington State’s massive investments into terminal and vessel upgrades.”
Expanding National Footprint:
Brett Weinberg, Co-Founder of Pivot Media Ventures, shared his excitement about the expansion into Seattle and the Pacific Northwest, saying, “We are excited to now offer premier OOH media opportunities on the largest ferry system in the country and expand our national footprint to Seattle and the Pacific Northwest; further establishing ourselves and our partners at Ballyhoo Media as the largest waterway media companies in the nation.”
Driving Revenue Growth:
The advertising program at WSF is a public-private partnership, which utilizes advertising dollars to offset the ridership costs for ferry-riders. This strategic alignment is poised to drive revenue growth for Washington State Ferry and attract a wider array of clients to the WSF assets, offering national and local advertisers unparalleled access to this immense audience. Over the next decade, WSF is investing millions to enhance capacity, with an expected ridership growth of 30% by 2040.
The Power of Collaboration:
Together, the Ballyhoo Media and Pivot Media Ventures teams bring a wealth of diverse skill sets to the table, collectively delivering the highest level of creative thinking, campaign strategy, cutting-edge software solutions, expedited campaign turnaround times, and unique design capabilities.